Impact of the COVID-19 Pandemic on our Business
The COVID-19 pandemic has significantly impacted our business and results of
operations. Public health efforts to mitigate the impact of the pandemic,
including government actions to restrict travel, limit public gatherings and
shelter in place and mandatory closures of businesses resulted in many of our
clients reducing or suspending their spending plans with us. As a result, for
the nine months ended September 30, 2020, revenue decreased $1,398.4 million, or
12.9%, compared to the nine months ended September 30, 2019, primarily due to
the impact of the COVID-19 pandemic. We expect that the negative impact from the
pandemic on our revenue will continue for the remainder of the year, and such
reduction in revenue could adversely impact our ongoing results of operations
and financial position. These effects have been, and may continue to be,
material.
In the second quarter of 2020, we took actions to align our cost structure and
reduce our workforce and facility requirements and continued the review of
businesses for disposal and assets for impairment. As a result, we recorded a
pre-tax charge of $277.9 million, which is comprised of incremental severance of
$150.0 million, real estate operating lease right-of-use, or ROU, asset and
other asset impairment charges of $55.8 million, other real estate exit costs of
$47.0 million and dispositions and other charges of $25.1 million (see Note 1 to
the unaudited consolidated financial statements). These actions reduced
headcount by over 6,000 and reduced the related facility requirements, which
should result in significant reductions in future operating expenses. As a
result, we expect that our margins for the second half of the year will be in
line with the prior year.
In the third quarter and first nine months of 2020, we reduced salary and
service costs by $68.7 million and $117.8 million, respectively, related to
reimbursements and tax credits under government programs in several countries,
including the Coronavirus Aid, Relief, and Economic Security Act, or the CARES
Act, in the United States, the Kurzarbeit program in Germany, and other
government reimbursement programs in the U.K., France, Canada and other
jurisdictions (see Note 1 to the unaudited consolidated financial statements).
The COVID-19 pandemic affected substantially all our clients. Certain industry
sectors have been affected more immediately and more significantly than others,
including travel, lodging and entertainment, energy, oil and gas, non-essential
retail and automotive. Clients in these industries have cut costs, including
postponing or reducing marketing communication expenditures. While certain
industries such as healthcare and pharmaceuticals, technology and
telecommunications, financial services and consumer products have fared
relatively well to date, global economic conditions continue to be volatile and
such uncertainty cuts across all clients, industries and geographies. Overall,
while we have a diversified portfolio of service offerings, clients and
geographies, demand for our services can be expected to continue to be adversely
affected as marketers reduce expenditures in the short term due to the uncertain
impact of the pandemic on the global economy. Over the remainder of 2020, we
expect global economic performance and our performance to vary by geography.
Although we have experienced a decrease in our cash flow from operating
activities, we have taken numerous proactive steps to strengthen our liquidity
and financial position that are intended to mitigate the potential impact of the
COVID-19 pandemic on our liquidity. In February 2020, we issued $600 million
2.45% Senior Notes due April 30, 2030, or the 2.45% Notes. In March 2020, the
net proceeds from the issuance of the 2.45% Notes were used to redeem the
remaining $600 million principal amount of our 4.45% Senior Notes due August 15,
2020, or the 2020 Notes. As a result, we have no notes maturing until May 2022.
In April 2020, we issued $600 million of 4.20% Senior Notes due June 1, 2030, or
the 4.20% Notes, and we entered into a new $400 million 364 day revolving credit
facility, or the 364 Day Credit Facility. The 364 Day Credit Facility is in
addition to our existing $2.5 billion multi-currency revolving credit facility,
or Credit Facility, which we extended to mature in February 2025. Further, in
March 2020, we suspended our share repurchase activity.
We are a strategic holding company providing advertising, marketing and
corporate communications services to clients through our branded networks and
agencies around the world. On a global, pan-regional and local basis, our
networks and agencies provide a comprehensive range of services in the following
fundamental disciplines: advertising, CRM, which includes CRM Consumer
Experience and CRM Execution & Support, public relations and healthcare. Our
business model was built and continues to evolve around our clients. While our
networks and agencies operate under different names and frame their ideas in
different disciplines, we organize our services around our clients. Our
fundamental business principle is that our clients' specific marketing
requirements are the central focus of how we structure our service offerings and
allocate our resources. This client-centric business model requires that
multiple agencies within Omnicom collaborate in formal and informal virtual
client networks utilizing our key client matrix organization structure. This
collaboration allows us to cut across our internal organizational structures to
execute our clients' marketing requirements in a consistent and comprehensive
manner. We use our client-centric approach to grow our business by expanding our
service offerings to existing clients, moving into new markets and obtaining new
clients. In addition, we pursue selective acquisitions of complementary
companies with strong entrepreneurial management teams that typically currently
serve or could serve our existing clients.
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As a leading global advertising, marketing and corporate communications company,
we operate in all major markets and have a large and diverse client base. For
the nine months ended September 30, 2020, our largest client accounted for 3.5%
of our revenue and our 100 largest clients, which represent many of the world's
major marketers, accounted for approximately 55% of our revenue. Our business is
spread across a number of industry sectors with no one industry comprising more
than 17% of our revenue for the nine months ended September 30, 2020. Although
our revenue is generally balanced between the United States and international
markets and we have a large and diverse client base, we are not immune to
general economic downturns.
Global economic conditions have a direct impact on our business and financial
performance. Adverse global or regional economic conditions, such as those
currently arising from the COVID-19 pandemic, pose a risk that our clients may
reduce, postpone or cancel spending on advertising, marketing and corporate
communications services, which would reduce the demand for our services. Revenue
is typically lower in the first and third quarters and higher in the second and
fourth quarters, reflecting client spending patterns during the year and
additional project work that usually occurs in the fourth quarter. As a result
of the impact related to the COVID-19 pandemic, we experienced a significant
decline in our organic revenue growth in the second and third quarters of 2020,
which will likely continue at least through the fourth quarter of 2020. As a
result, we expect that we will have negative organic growth and an overall
decline in revenue for 2020, as compared to 2019.
As described in more detail below, due to the impact of the COVID-19 pandemic,
revenue for the nine months ended September 30, 2020 decreased $1,398.4 million,
or 12.9%, compared to the nine months ended September 30, 2019. Changes in
foreign exchange rates reduced revenue $93.3 million, or 0.9%, acquisition
revenue, net of disposition revenue, reduced revenue $37.9 million, or 0.4%,
reflecting the disposition of certain non-strategic businesses, and negative
organic growth reduced revenue $1,267.2 million, or 11.7%.
Certain global events targeted by major marketers for advertising expenditures,
such as the FIFA World Cup and the Olympics, and certain national events, such
as the U.S. election process, may affect our revenue period-over-period in
certain businesses. Typically, these events do not have a significant impact on
our revenue in any period.
Beginning in March 2020 and continuing through the third quarter of 2020, our
business experienced the effects from reductions in client spending due to the
impact related to the COVID-19 pandemic. The spending reductions impacted all
our businesses and markets. The most significantly impacted businesses were our
advertising discipline, primarily in our media businesses, our CRM Consumer
Experience discipline, especially in our event marketing businesses, and our CRM
Execution & Support discipline, primarily in our field marketing and
merchandising businesses. In North America, we experienced a decline in organic
revenue in all our disciplines, except healthcare. In Europe and the Middle East
and Africa, almost all businesses and regions experienced a decline in organic
revenue resulting from the economic impact attributed to the COVID-19 pandemic.
In addition, the economic and political conditions in the European Union,
including the status of Brexit, remain uncertain and could further negatively
impact our businesses in the U.K. and in the region. In Latin America, the
impact of the COVID-19 pandemic compounded the continuing unstable economic and
political conditions in Brazil, and we experienced negative organic growth in
Brazil and throughout the region. In addition, the weakening of foreign currency
exchange rates in all countries in the region against the U.S. Dollar further
contributed to the reduction in revenue in the region. In Asia-Pacific, almost
all our businesses in the region experienced negative organic growth as a result
of the COVID-19 pandemic, and substantially all currencies weakened against the
U.S. Dollar. The economic and fiscal issues, including the impact related to the
COVID-19 pandemic, facing the countries we operate in can be expected to
continue to cause economic uncertainty and volatility; however, the impact on
our business varies by country. We monitor economic conditions closely, as well
as client revenue levels and other factors. In response to reductions in our
revenue that are expected to continue at least through the fourth quarter of
2020, beginning in the second quarter of 2020, we took actions to align our cost
structure with changes in client demand and manage our working capital. However,
there can be no assurance whether, or to what extent, our efforts to mitigate
any impact of the current and future adverse economic conditions, reductions in
client revenue, changes in client creditworthiness and other developments will
be effective or that additional actions will not be necessary.
Prior to the COVID-19 pandemic, certain business trends had generally a positive
impact on our business and industry. These trends include clients increasingly
expanding the focus of their brand strategies from national markets to
pan-regional and global markets and integrating traditional and non-traditional
marketing channels, as well as utilizing new communications technologies and
emerging digital platforms. As clients increase their demands for marketing
effectiveness and efficiency, they have made it a practice to consolidate their
business within one service provider in the pursuit of a single engagement
covering all consumer touch points. We have structured our business around these
trends. We believe that our key client matrix organization structure approach to
collaboration and integration of our services and solutions has provided a
competitive advantage to our business in the past and we expect this to continue
beyond the current COVID-19 pandemic over the medium and long term.
Driven by our clients' continuous demand for more effective and efficient
marketing activities, we strive to provide an extensive range of advertising,
marketing and corporate communications services through various client-centric
networks that are organized to meet specific client objectives. These services
include, among others, advertising, brand consulting, content marketing,
corporate social responsibility consulting, crisis communications, custom
publishing, data analytics, database management, digital/direct marketing,
digital transformation, entertainment marketing, experiential marketing, field
marketing,
                                       17

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financial/corporate business-to-business advertising, graphic arts/digital
imaging, healthcare marketing and communications, in-store design, interactive
marketing, investor relations, marketing research, media planning and buying,
merchandising and point of sale, mobile marketing, multi-cultural marketing,
non-profit marketing, organizational communications, package design, product
placement, promotional marketing, public affairs, public relations, retail
marketing, sales support, search engine marketing, shopper marketing, social
media marketing and sports and event marketing.
We continually evaluate our portfolio of businesses to identify areas for
investment and acquisition opportunities, as well as to identify non-strategic
or underperforming businesses for disposition. In the first and second quarters
of 2019, we disposed of certain businesses, primarily in our CRM Execution &
Support discipline.
Given our size and breadth, we manage our business by monitoring several
financial indicators. The key indicators that we focus on are revenue and
operating expenses. We analyze revenue growth by reviewing the components and
mix of the growth, including growth by principal regional market and marketing
discipline, the impact from foreign currency exchange rate changes, growth from
acquisitions, net of dispositions and growth from our largest clients. Operating
expenses are comprised of cost of services, selling, general and administrative
expenses, or SG&A, and depreciation and amortization.
Revenue for the quarter ended September 30, 2020 decreased $417.3 million, or
11.5%, compared to the quarter ended September 30, 2019. Changes in foreign
exchange rates increased revenue 0.5%, acquisition revenue, net of disposition
revenue, reduced revenue 0.3% and negative organic growth decreased revenue
11.7% as all our markets were negatively impacted by the COVID-19 pandemic. The
change in revenue across our principal regional markets were: North America
decreased $241.8 million, Europe decreased $73.6 million, Asia-Pacific decreased
$48.9 million and Latin America decreased $38.6 million. In North America, while
our performance was mixed, we experienced a decline in organic revenue in all
disciplines, except healthcare. In Europe, the decline in organic revenue in
most businesses and regions was partially offset by the strengthening of the
Euro and the British Pound against the U.S. Dollar. In Latin America, we
experienced negative organic growth in almost all businesses in the region,
especially in Brazil. In addition, the weakening of all currencies in the region
against the U.S. Dollar further contributed to the reduction in revenue in the
region. In Asia-Pacific, negative organic growth in almost all countries in the
region was partially offset by the strengthening of most currencies in the
region against the U.S. Dollar. The change in revenue in the third quarter of
2020 compared to the third quarter of 2019, in our fundamental disciplines was:
advertising decreased $241.5 million, CRM Consumer Experience decreased $113.0
million, CRM Execution & Support decreased $60.5 million, public relations
decreased $14.4 million and healthcare increased $12.1 million.
Revenue for the nine months of 2020 decreased $1,398.4 million, or 12.9%, to
$9,414.1 million from $10,812.5 million in the nine months of 2019. Changes in
foreign exchange rates reduced revenue 0.9%, acquisition revenue, net of
disposition revenue, reduced revenue 0.4% and negative organic growth decreased
revenue 11.7%. Primarily as a result of the negative impact on our revenue from
the COVID-19 pandemic in the second and third quarters of 2020, the decrease in
revenue across our principal regional markets were: North America decreased
$688.1 million, Europe decreased $404.1 million, Asia-Pacific decreased $143.7
million and Latin America decreased $98.2 million. In North America, while our
performance was mixed, we experienced a decline in organic revenue in all
disciplines, except healthcare. The change in revenue in the nine months of 2020
compared to the nine months of 2019, in our fundamental disciplines was:
advertising decreased $880.7 million, CRM Consumer Experience decreased $303.7
million, CRM Execution & Support decreased $186.8 million, public relations
decreased $70.4 million and healthcare increased $43.2 million.
We measure cost of services in two distinct categories: salary and service costs
and occupancy and other costs. As a service business, salary and service costs
make up the significant portion of our operating expenses and substantially all
these costs comprise the essential components directly linked to the delivery of
our services. Salary and service costs include employee compensation and
benefits, freelance labor and third-party service costs, which include
third-party supplier costs and client-related travel costs. Occupancy and other
costs consist of the indirect costs related to the delivery of our services,
including office rent and other occupancy costs, equipment rent, technology
costs, general office expenses and other expenses.
SG&A expenses, which decreased period-over-period, primarily consist of
third-party marketing costs, professional fees and compensation and benefits and
occupancy and other costs of our corporate and executive offices, which includes
group-wide finance and accounting, treasury, legal and governance, human
resource oversight and similar costs.
For the quarter ended September 30, 2020, salary and service costs, which tend
to fluctuate with changes in revenue, decreased $417.6 million, or 15.4%,
compared to the quarter ended September 30, 2019. Salary and related service
costs in the quarter ended September 30, 2020 decreased $223.4 million, or
13.0%, period-over-period, primarily as a result of the severance and furlough
actions we took in the second quarter of 2020. In addition, in the third quarter
of 2020, we reduced salary and service costs by $68.7 million related to
reimbursements and tax credits under government programs in several countries
(see Note 1 to the unaudited consolidated financial statements). Third-party
service costs, which are included in salary and service costs and include
expenses incurred with third-party vendors primarily when we act as a principal
when performing services for our clients, decreased $194.2 million, or 19.8%,
period-over-period reflecting the decrease in revenue and the impact of actions
we took to align our cost structure. Occupancy and other costs, which are less
directly linked to changes in revenue than salary
                                       18

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and service costs, decreased $17.6 million, or 6.1%, in the third quarter of
2020 compared to the third quarter of 2019. Operating profit increased $28.1
million to $501.4 million. Operating margin increased to 15.6% from 13.1% and
EBITA margin increased to 16.3% from 13.6%, period-over-period, including the
reduction in salary and service costs by $68.7 million related to reimbursements
and tax credits under government programs in several countries (see Note 1 to
the unaudited consolidated financial statements).
For the nine months ended September 30, 2020, salary and service costs, which
tend to fluctuate with changes in revenue, decreased $1,086.0 million, or 13.7%,
compared to the nine months of 2019. Salary and related service costs in the
nine months of 2020 decreased $482.5 million, or 9.6%, period-over-period,
primarily as a result of the severance and furlough actions we took in the
second quarter of 2020. In addition, in the third quarter of 2020, we reduced
salary and service costs by $117.8 million related to reimbursements and tax
credits under government programs in several countries (see Note 1 to the
unaudited consolidated financial statements). Third-party service costs, which
include expenses incurred with third-party vendors primarily when we act as a
principal when performing services for our clients, decreased $603.5 million, or
20.9%, period-over-period reflecting the decrease in revenue and the impact of
actions we took to align our cost structure. Occupancy and other costs, which
are less directly linked to changes in revenue than salary and service costs,
decreased $42.8 million, or 4.7%, in the nine months of 2020 compared to the
nine months of 2019. Operating profit decreased $491.8 million to $984.1
million. Operating margin decreased to 10.5% from 13.6% and EBITA margin
decreased to 11.1% from 14.2%, period-over-period, including the net decrease
aggregating $160.1 million due to repositioning costs of $277.9 million recorded
in the second quarter of 2020, partially offset by the $117.8 million increase
related to reimbursements and tax credits under government programs in several
countries (see Note 1 to the unaudited consolidated financial statements).
Net interest expense in the third quarter of 2020 decreased $0.8 million
period-over-period to $48.5 million. Net interest expense in the nine months of
2020 decreased $4.0 million period-over-period to $141.5 million. Interest
expense on debt decreased $10.0 million to $48.6 million in the third quarter of
2020 and decreased $28.8 million to $151.5 million in the nine months of 2020,
primarily reflecting a reduction in interest expense from our refinancing
activity at lower interest rates in the second half of 2019 and the first
quarter of 2020, partially offset by a loss of $7.7 million on the early
redemption of the remaining $600 million principal amount of the 2020 Notes in
the first quarter of 2020 and the interest expense from the issuance of the
4.20% Notes in April 2020 (see Note 6 to the unaudited consolidated financial
statements). Interest income in the third quarter of 2020 decreased $7.6 million
period-over-period to $5.9 million and in the nine months of 2020 decreased
$21.8 million period-over-period to $25.1 million, primarily due to lower rates.
Our effective tax rate for the third quarter of 2020 was 26.7%, which is in line
with our expectations. Our effective tax rate for the nine months of 2020
increased period-over-period to 28.5% from 26.0%. The non-deductibility in
certain jurisdictions of a portion of the repositioning costs and net loss on
dispositions recorded in the second quarter of 2020 had the effect of increasing
our effective tax rate for the nine months of 2020. In 2019, income tax expense
was reduced by $10.8 million primarily from the net favorable settlements of
uncertain tax positions in certain jurisdictions. After considering these items,
our effective rate for the nine-month period 2020 would have approximated the
rate for the same period in 2019.
Net income - Omnicom Group Inc. for the third quarter of 2020 was $313.3 million
as compared to $290.2 million in the third quarter of 2019. The
period-over-period increase is due to the factors described above. Diluted
income per share - Omnicom Group Inc. was $1.45 in the third quarter of 2020
compared to $1.32 in the third quarter of 2019. The period-over-period change
was due to the factors described above. Net income - Omnicom Group Inc. and
diluted net income per share - Omnicom Group Inc. for the three months of 2020
include the net after-tax increase of $52.3 million and $0.24, respectively,
attributable to reimbursements and tax credits under government programs in
several countries (see Note 1 to the unaudited consolidated financial
statements).
Net income - Omnicom Group Inc. in the nine months of 2020 decreased $376.8
million to $547.3 million from $924.1 million in the nine months of 2019. The
period-over-period decrease is due to the factors described above. Diluted net
income per share - Omnicom Group Inc. decreased to $2.53 in the nine months of
2020, compared to $4.17 in the nine months of 2019, due to the factors described
above, as well as the impact of the reduction in our weighted average common
shares outstanding resulting from repurchases of our common stock through March
2020, net of shares issued for restricted stock awards, stock option exercises
and the employee stock purchase plan. Net income - Omnicom Group Inc. and
diluted net income per share - Omnicom Group Inc. for the nine months of 2020
include a net after-tax decrease aggregating $223.1 million and $1.03,
respectively, for the repositioning costs and net loss on dispositions recorded
in the second quarter of 2020, partially offset by the $89.2 million and $0.41,
respectively, net after-tax increase attributable to reimbursements and tax
credits under government programs in several countries (see Note 1 to the
unaudited consolidated financial statements).
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RESULTS OF OPERATIONS - Third Quarter 2020 Compared to Third Quarter 2019 (in
millions):
                                                                       2020               2019
Revenue                                                            $ 3,206.5          $ 3,623.8
Operating Expenses:
Salary and service costs                                             2,287.1            2,704.7
Occupancy and other costs                                              273.1              290.7
Repositioning costs and net loss on dispositions                           -                  -
Cost of services                                                     2,560.2            2,995.4
Selling, general and administrative expenses                            90.2               97.2
Depreciation and amortization                                           54.7               57.9
                                                                     2,705.1            3,150.5
Operating Profit                                                       501.4              473.3
Operating Margin %                                                      15.6  %            13.1  %
Interest Expense                                                        54.4               62.8
Interest Income                                                          5.9               13.5

Income Before Income Taxes and Income From Equity Method Investments

                                                            452.9              424.0
Income Tax Expense                                                     120.9              112.3
Income From Equity Method Investments                                    2.9                0.5
Net Income                                                             334.9              312.2
Net Income Attributed To Noncontrolling Interests                       21.6               22.0
Net Income - Omnicom Group Inc.                                    $   

313.3 $ 290.2




Non-GAAP Financial Measures
We use EBITA and EBITA Margin as additional operating performance measures that
exclude the non-cash amortization expense of intangible assets, which primarily
consists of amortization of intangible assets arising from acquisitions. We
define EBITA as earnings before interest, taxes and amortization of intangible
assets, and EBITA Margin as EBITA divided by revenue. EBITA and EBITA Margin are
non-GAAP financial measures. We believe that EBITA and EBITA Margin are useful
measures for investors to evaluate the performance of our business. Non-GAAP
financial measures should not be considered in isolation from, or as a
substitute for, financial information presented in compliance with U.S. GAAP.
Non-GAAP financial measures reported by us may not be comparable to similarly
titled amounts reported by other companies.
The following table reconciles the U.S. GAAP financial measure of Net Income -
Omnicom Group Inc. to EBITA and EBITA Margin for the periods presented (in
millions):
                                                                        2020               2019
Net Income - Omnicom Group Inc.                                     $   313.3          $   290.2
Net Income Attributed To Noncontrolling Interests                        21.6               22.0
Net Income                                                              334.9              312.2
Income From Equity Method Investments                                     2.9                0.5
Income Tax Expense                                                      120.9              112.3
Income Before Income Taxes and Income From Equity Method
Investments                                                             452.9              424.0
Interest Expense                                                         54.4               62.8
Interest Income                                                           5.9               13.5
Operating Profit                                                        501.4              473.3
Add back: Amortization of intangible assets                              20.2               21.2
Earnings before interest, taxes and amortization of intangible
assets ("EBITA")                                                    $   521.6          $   494.5

Revenue                                                             $ 3,206.5          $ 3,623.8
EBITA                                                               $   521.6          $   494.5
EBITA Margin %                                                           16.3  %            13.6  %



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Revenue


Revenue for the quarter ended September 30, 2020 decreased $417.3 million, or
11.5%, compared to the quarter ended September 30, 2019. Changes in foreign
exchange rates increased revenue 0.5%, acquisition revenue, net of disposition
revenue, reduced revenue 0.3% and negative organic growth decreased revenue
11.7% as all our markets were negatively impacted by the COVID-19 pandemic. The
change in revenue across our principal regional markets were: North America
decreased $241.8 million, Europe decreased $73.6 million, Asia-Pacific decreased
$48.9 million and Latin America decreased $38.6 million. In North America, while
our performance was mixed, we experienced a decline in organic revenue in all
disciplines, except healthcare. In Europe, the decline in organic revenue in
most businesses and regions was partially offset by the strengthening of the
Euro and the British Pound against the U.S. Dollar. In Latin America, we
experienced negative organic growth in almost all businesses in the region,
especially in Brazil. In addition, the weakening of all currencies in the region
against the U.S. Dollar further contributed to the reduction in revenue in the
region. In Asia-Pacific, negative organic growth in almost all countries in the
region was partially offset by the strengthening of most currencies in the
region against the U.S. Dollar.
The components of revenue change for the third quarter of 2020 in the United
States ("Domestic") and the remainder of the world ("International") were (in
millions):
                                              Total                                                Domestic                                    International
                                       $                 %                 $                 %                $                  %
September 30, 2019                $ 3,623.8                           $ 1,993.5                          $ 1,630.3
 Components of revenue change:
Foreign exchange rate impact           18.3              0.5  %               -               -  %            18.3               1.1  %
Acquisition revenue, net of
disposition revenue                   (11.3)            (0.3) %            (3.8)           (0.2) %            (7.5)             (0.5) %
Organic growth                       (424.3)           (11.7) %          (226.8)          (11.4) %          (197.5)            (12.1) %
September 30, 2020                $ 3,206.5            (11.5) %       $ 1,762.9           (11.6) %       $ 1,443.6             (11.5) %


The components and percentages are calculated as follows:
•Foreign exchange rate impact is calculated by translating the current period's
local currency revenue using the prior period average exchange rates to derive
current period constant currency revenue (in this case $3,188.2 million for the
Total column). The foreign exchange impact is the difference between the current
period revenue in U.S. Dollars and the current period constant currency revenue
($3,206.5 million less $3,188.2 million for the Total column).
•Acquisition revenue is calculated as if the acquisition occurred twelve months
prior to the acquisition date by aggregating the comparable prior period revenue
of acquisitions through the acquisition date. As a result, acquisition revenue
excludes the positive or negative difference between our current period revenue
subsequent to the acquisition date and the comparable prior period revenue and
the positive or negative growth after the acquisition is attributed to organic
growth. Disposition revenue is calculated as if the disposition occurred twelve
months prior to the disposition date by aggregating the comparable prior period
revenue of dispositions through the disposition date. The acquisition revenue
and disposition revenue amounts are netted in the table.
•Organic growth is calculated by subtracting the foreign exchange rate impact,
and the acquisition revenue, net of disposition revenue components from total
revenue growth.
•The percentage change is calculated by dividing the individual component amount
by the prior period revenue base of that component ($3,623.8 million for the
Total column).
Changes in the value of foreign currencies against the U.S. Dollar affect our
results of operations and financial position. For the most part, because the
revenue and expense of our foreign operations are both denominated in the same
local currency, the economic impact on operating margin is minimized. Assuming
exchange rates at October 26, 2020 remain unchanged, we expect the impact of
changes in foreign exchange rates to increase revenue by approximately 0.5% in
the fourth quarter and decrease revenue by approximately 0.5% for the year.

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Revenue and organic growth in our principal regional markets were (in millions):


                                                 Three Months Ended 

September 30,


                                     2020               2019         $ 

Change % Organic Growth

Americas:
   North America              $    1,854.7           $ 2,096.5      $ (241.8)               (11.2) %
   Latin America                      61.6               100.2         (38.6)               (22.3) %
   EMEA:
   Europe                            875.0               948.6         (73.6)               (10.7) %
   Middle East and Africa             45.2                59.6         (14.4)               (21.4) %
   Asia-Pacific                      370.0               418.9         (48.9)               (12.8) %
                              $    3,206.5           $ 3,623.8      $ (417.3)               (11.7) %


Revenue in Europe, which includes our primary markets of the U.K. and the Euro
Zone, decreased $73.6 million for the third quarter of 2020. Revenue in the
U.K., representing 10.0% of revenue, decreased $26.8 million. Revenue in
Continental Europe, which comprises the Euro Zone and the other European
countries, representing 17.3% of revenue, decreased $46.8 million. The decrease
in revenue is due to negative organic growth resulting from the impact of the
COVID-19 pandemic.
In the normal course of business, our agencies both gain and lose business from
clients each year due to a variety of factors. The net change in the third
quarter of 2020 was an overall gain in new business. Under our client-centric
approach, we seek to broaden our relationships with all of our clients. In the
third quarter of 2020 and 2019, our largest client represented 3.3% and 3.4% of
revenue, respectively. Our ten largest and 100 largest clients represented 19.9%
and 54.7% of revenue for the third quarter of 2020, respectively, and 19.7% and
52.5% of revenue for the third quarter of 2019, respectively.
In an effort to monitor the changing needs of our clients and to further expand
the scope of our services to key clients, we monitor revenue across a broad
range of disciplines and group them into the following categories: advertising,
CRM, which includes CRM Consumer Experience and CRM Execution & Support, public
relations and healthcare.
Our business experienced the effects from client spending reductions related to
the COVID-19 pandemic. The spending reductions impacted all our businesses and
markets. The most significantly impacted businesses were our advertising
discipline, our CRM Consumer Experience discipline, especially in our event
marketing businesses, and our CRM Execution & Support discipline, primarily in
our field marketing and merchandising businesses. Revenue and organic growth by
discipline were (in millions):
                                                                                    Three Months Ended September 30,
                                                           2020                                                         2019                                           2020 vs. 2019
                                                                      % of                                     % of                                % Organic
                                                 $                   Revenue                $                Revenue            $ Change             Growth
Advertising                               $   1,792.9                    55.9  %       $ 2,034.4                 56.1  %       $ (241.5)               (11.7) %
CRM Consumer Experience                         516.2                    16.1  %           629.2                 17.4  %         (113.0)               (19.3) %
CRM Execution & Support                         276.9                     8.6  %           337.4                  9.3  %          (60.5)               (19.4) %
Public Relations                                322.8                    10.1  %           337.2                  9.3  %          (14.4)                (3.4) %
Healthcare                                      297.7                     9.3  %           285.6                  7.9  %           12.1                  3.8  %
                                          $   3,206.5                                  $ 3,623.8                               $ (417.3)               (11.7) %



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We provide services to clients that operate in various industry sectors. Revenue
by sector was:
                                       Three Months Ended September 30,
                                               2020                    2019
Food and Beverage                                            14  %      14  %
Consumer Products                                             8  %       9  %
Pharmaceuticals and Healthcare                               17  %      14  %
Financial Services                                            8  %       9  %
Technology                                                   10  %       7  %
Auto                                                         10  %      11  %
Travel and Entertainment                                      5  %       8  %
Telecommunications                                            6  %       6  %
Retail                                                        7  %       7  %
Services                                                      2  %       2  %
Oil, Gas and Utilities                                        1  %       1  %
Not-for-Profit                                                1  %       2  %
Government                                                    3  %       2  %
Education                                                     1  %       1  %
Other                                                         7  %       7  %
                                                            100  %     100  %


Certain industry sectors have been negatively affected by the impact of the
COVID-19 pandemic more significantly than others.
Operating Expenses
Operating expenses were (in millions):
                                                                               Three Months Ended September 30,
                                                     2020                                                         2019                                           2020 vs. 2019
                                                                 % of                                    % of                 $                  %
                                            $                  Revenue                $                Revenue             Change              Change
Revenue                              $   3,206.5                                 $ 3,623.8                               $ (417.3)               (11.5) %
Operating Expenses:
Salary and service costs:
Salary and related service costs         1,501.1                   46.8  %         1,724.5                 47.6  %         (223.4)               (13.0) %
Third-party service costs                  786.0                   24.5  %           980.2                 27.0  %         (194.2)               (19.8) %
                                         2,287.1                   71.3  %         2,704.7                 74.6  %         (417.6)               (15.4) %
Occupancy and other costs                  273.1                    8.5  %           290.7                  8.0  %          (17.6)                (6.1) %
Repositioning costs and net loss on
dispositions                                   -                      -  %               -                    -  %              -                    -  %
  Cost of services                       2,560.2                                   2,995.4                                 (435.2)               (14.5) %
Selling, general and administrative
expenses                                    90.2                    2.8  %            97.2                  2.7  %           (7.0)                (7.2) %
Depreciation and amortization               54.7                    1.7  %            57.9                  1.6  %           (3.2)                (5.5) %
                                         2,705.1                   84.4  %         3,150.5                 86.9  %         (445.4)               (14.1) %
Operating Profit                     $     501.4                   15.6  %       $   473.3                 13.1  %       $   28.1                  5.9  %


For the quarter ended September 30, 2020, salary and service costs, which tend
to fluctuate with changes in revenue, decreased $417.6 million, or 15.4%,
compared to the quarter ended September 30, 2019. Salary and related service
costs in the quarter ended September 30, 2020 decreased $223.4 million, or
13.0%, period-over-period, primarily as a result of the severance and furlough
actions we took in the second quarter of 2020. In addition, in the third quarter
of 2020, we reduced salary and service costs by $68.7 million related to
reimbursements and tax credits under government programs in several countries
(see Note 1 to the unaudited consolidated financial statements). Third-party
service costs, which are included in salary and service costs and include
expenses incurred with third-party vendors primarily when we act as a principal
when performing services for our clients, decreased $194.2 million, or 19.8%,
period-over-period reflecting the decrease in revenue and the impact of actions
we took to align our cost structure. Occupancy and other costs, which are less
directly linked to changes in revenue than salary and service costs, decreased
$17.6 million, or 6.1%, in the third quarter of 2020 compared to the third
quarter of 2019, primarily
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reflecting the impact of actions we took to align our cost structure and savings
in office expenses related to to the remote working environment arising from the
COVID-19 pandemic. Operating profit increased $28.1 million to $501.4 million.
Operating margin increased to 15.6% from 13.1% and EBITA margin increased to
16.3% from 13.6%, period-over-period, including the reduction in salary and
service costs by $68.7 million related to reimbursements and tax credits under
government programs in several countries (see Note 1 to the unaudited
consolidated financial statements).
Net Interest Expense
Net interest expense in the third quarter of 2020 decreased $0.8 million
period-over-period to $48.5 million. Interest expense on debt decreased $10.0
million to $48.6 million in the third quarter of 2020, primarily reflecting a
reduction in interest expense from refinancing activity, principally from the
issuance of the Euro notes at lower interest rates in the second half of 2019,
partially offset by a loss of $7.7 million on the early redemption of the
remaining $600 million principal amount of the 2020 Notes and the interest
expense from the issuance of the 2.45% Notes in February 2020 (see Note 6 to the
unaudited consolidated financial statements). Interest income decreased $7.6
million period-over-period to $5.9 million, primarily due to lower rates.
Income Taxes
Our effective tax rate for the third quarter of 2020 increased marginally
period-over-period to 26.7% from 26.5%.
Net Income Per Share - Omnicom Group Inc.
Net income - Omnicom Group Inc. for the third quarter of 2020 was $313.3 million

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