Omnicom Group Inc. Appoints Kathleen Saxton as Chief Marketing Officer, Effective January 1, 2023
October 25, 2022 at 08:01 am EDT
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Omnicom Group Inc. announced the appointment of Kathleen Saxton as Chief Marketing Officer, effective January 1. In this new position, Saxton will be responsible for marketing Omnicom's award-winning capabilities and its omni-channel solutions for global enterprise clients, building on the
Company's success in this area. A highly experienced industry leader, Saxton joins from MediaLink, where she served as Managing Director EMEA, responsible for strategic consulting, agency selection, talent advisory, marketing and sales. She is also co-founder of Advertising Week Europe. Previously, she ran her own talent advisory firm, The Lighthouse, for a decade and held marketing positions at Sky Television, Saatchi and PHD. Saxton sits on the board of NSPCC Childline and is an active member of WACL (Women in Advertising and Communications Leadership). She is also a mentor for the UK government's Speakers For Schools program.
Omnicom Group, Inc. is a holding company organized around 7 areas of activity:
- advertising services (53.7% of revenues). In addition, the group offers media consulting services and is developing an advertising space purchasing business;
- public relations services (10.7%);
- digital marketing, direct marketing and digital transformation services (10%);
- advertising and communication services for the health and pharmaceutical sectors (9.4%);
- field marketing services and development of merchandising solutions (6%);
- commercial marketing and brand strategy consulting services (5.8%);
- experiential marketing services (4.4%).
Net sales break down by market between pharmaceutical and healthcare (15%), food and beverage (14%), technology (11%), automotive (10%), consumer goods (8%), financial services (7%), travel and entertainment (7%), retail (7%), telecommunications (5%) and other (16%).
Net sales are distributed geographically as follows: North America (54.2%), Europe (29%), Asia/Pacific (12.1%), Latin America (2.6%), Middle East and Africa (2.1%).
OMNICOM GROUP., INC. 
