Cama Gruppen Ab signed letter of intent to acquire Online Brands Nordic AB (publ) (OM:OBAB) in a reverse merger transaction for SEK 330 million on April 12, 2021. As per terms of transaction, purchase price is about SEK 330 million. Online Brands Nordic AB (publ) will acquire all shares in Cama Gruppen Ab through a non-cash issue of shares in Online Brands Nordic AB (publ).

Following the completion of the Transaction, the intention is for CaMa's shareholders to hold approximately 90 percent of the shares and votes in the New Company, while OBAB's existing shareholders shall hold approximately ten percent of the shares and votes in the New Company. OBAB currently has 104.987728 million shares and will, as a maximum after a present warrant redemption, hold 170.335291 million shares. With the exchange ratio 90/10, this means that the New Company will indicatively hold around 1,703.352910 million shares. OBAB's Board of Directors proposes, subject to the Extraordinary General Meeting approving the non-cash issue, that David Rönnberg, Klas Berggren, Mathias Hedström and Martin Larsson be elected as new Board members of OBAB for the period until the end of the Annual General Meeting 2022. In addition, the Board of Directors has proposed Further information about the proposed Board members will be available in the notice convening OBAB's Extraordinary General Meeting, which will be announced in a press release separately. Following the completion of the Transaction, the management of OBAB will consist of Magnus Skoglund Chief Executive Officer and Henrik Lernfelt Chief Financial Officer. Transaction to be completed during Q2, 2021.