OOOOO Entertainment Commerce Limited announce that Digital-First Retail Ltd. (dba Maplin Electronics; "Maplin") is the latest multinational retailer to join OOOOO's platform. Maplin Electronics is a specialist retailer of electronic goods in the United Kingdom and Ireland. The company offers a variety of electronic products through the Maplin online store as part of Digital First Retail. Following decades of success in the brick- and-mortar retail space, Maplin pivoted to become a 100% online retailer in 2019. Maplin's categories include smart home, computing & gaming, security, hobbyist & maker, audio & vision. Partner brands include Sony, Xiaomi, Razer, Asus, Fujifilm, Google, Swann, DJI, BT, Ring, Raspberry Pi and other top brands in electronics.