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    OPRA   US68373M1071


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Opera : Ads is launching self-serve advertising platform Opera Ad Manager

09/22/2021 | 08:42am BST

Recently we proudly celebrated the two-year anniversary of Opera Ads. Since its launch Opera Ads has become a force to be reckoned with - it reaches and engages millions of Opera users worldwide with innovative, content-based Ad experiences from Opera's global inventory, across its portfolio of products and partner inventories.

These capabilities have resulted in Opera Ads becoming the platform-of-choice for advertisers seeking to reach a scaled and engaged audience in a highly transparent fashion across the fastest-growing mobile digital markets.

Today, we are announcing the launch of Opera Ad Manager, a self-serve advertising platform powered by DanAds` market leading self-serve technology. Opera Ad Manager is a portal that offers individual businesses and service providers the opportunity to advertise to their ideal audience around the globe, leveraging an easy to use interface to access the scaled inventory of Opera's trusted browsers and news apps in the most transparent way.

As a response to our advertisers' needs we have made it seamless and efficient to tap into the Opera Network and reach and engage their target market by self managing and optimizing their marketing campaigns. We are now offering anyone the ability to buy and advertise with Opera making advertisers completely self-sufficient in their campaign execution. Using state of the art self-serve tools makes the process of placing an ad simple, fully controllable at every stage and easily changeable to tune the campaign inline with its objectives.

The Opera Ad Manager self-serve engine, powered by DanAds, enables automation of all ad-operations, sales, and creative management to increase efficiency and reduce the end-to-end campaign execution time. This allows anyone to convey their message to the right audience, at the perfect time, in the most opportune place. How so?

  • Ease of use and freedom of choice: Starting your own campaign has never been simpler thanks to our straight-forward and easily accessible platform. At every stage you are able to view all available options and play with the variables. This freedom of choice is what makes self-service advertising so popular.
  • Full control of campaigns: Control your creatives, scheduling, spending and targeting with fully transparent results. Review custom reporting and analytics for your campaigns visualized with online graphs and tables that can be easily exported.
  • Reach: Unlock and access all the tools you need to reach millions of highly engaged users around the globe.

To launch your first campaign with Opera Ad Manager, just follow these easy steps:

  1. Create an account: Set up your personal account quickly and easily.
  2. Define your campaign: Create your campaign by selecting targeting parameters: placement type, objective, device, country, gender, interest, language and many more.
  3. Set your budget: Select the budget and choose the dates of the campaign. Your budget will determine how many impressions your campaign receives. The minimum budget is $100.
  4. Create your Ad: Choose the creative, title, description, call-to-action and destination URL.
  5. Launch your campaign: Simply select a payment option and go live with your campaign.

The video introduction to Opera Ad Manager is available here: https://www.youtube.com/watch?v=0lh_64Sdmqw

Join the club of independent advertisers that are benefitting from the most transparent way of accessing the Opera Ads inventory. Create your account at admanager.opera.com today!


Opera Ltd. published this content on 22 September 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 22 September 2021 07:41:09 UTC.

ę Publicnow 2021
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