Opera : launches Dify, a new cashback service in Poland

• The company launches a new in-browser cashback solution with privacy focus, tailored for Poland under its fintech and e-commerce brand Dify

• Dify Cashback offers the fastest and highest cashback, with up to 30% from over 300 partners - without the need to install extensions

October 7th, 2021 - Opera is a leading global web innovator with an engaged and growing base of hundreds of millions of monthly active users, including over 50 million in Europe, today announced the launch of its new integrated browser cashback service, Dify, in Poland. This makes Opera the first to provide users with an integrated, seamless, non-intrusive cashback experience inside their browser.

With over 300 vendors, Dify will be increasing the scope of Opera's current development operations in Poland: currently many of Opera's browsers are developed in Wroclaw and Warsaw.

Opera is providing the automatic cashback service for online shopping with high returns in its own browser. This means users don't have to install additional cashback extensions that might compromise their privacy. With Dify, Opera is offering up to 30% cashback on the Polish market with money back in 30 days. Based on an analysis conducted by Nielsen, comparing Dify's cashback rates with other popular cashback services, Opera is offering higher average cashback rates and the fastest payouts in Poland.

Dify Cashback service in Opera Browser

Dify, currently shipping an initial version to gather feedback from users in Poland, allows consumers to receive cashback for purchases made on partner websites accessed through an Opera Browser. Opera users are also getting an improved shopping mode in Opera browsers, with access to the cashback service and shopping-related tabs, as well as an extra layer of privacy and security as a result of disabling third-party extensions. Those users who still haven't switched to Opera can use the cashback service by installing an Opera-developed extension in Firefox, Edge or Chrome, or by using the web version of the cashback service.

Dify can be accessed from the sidebar in the Opera browser. The Hot Deals section available on the Dify website allows users to benefit from special, and many times higher, cashback rates. The cashback can be paid out via Paypal starting now, while other payouts methods will be available soon.

John Toskey, VP of E-commerce at Opera, said "Every day millions of people shop online using the Opera browsers. With Dify, we are improving our users' shopping experience right in the place where this shopping happens: in the browser. We are also making it financially rewarding for them, thanks to the highest cashback percent and the impressive number of partners."

Dify Cashback and the Smart Shopping mode in Opera Browser let users benefit from a cashback service with partner websites, including top ecommerce merchants like Allegro, AliExpress, Booking.com and Media Expert, among others.

The cashback service, now live in Spain and Poland, will be coming to more countries soon. For more information, go to https://dify.cc/lpl

About Opera

Opera is a leading global web innovator with an engaged and growing base of hundreds of millions of monthly active users. Building on over 25 years of innovation that started with browser products, Opera is increasingly leveraging its brand as well as its massive and highly active user base in order to expand its offerings and business. Today, Opera offers users around the world a range of products and services that include PC and mobile browsers, the AI-powered newsreader Opera News, fintech and classifieds apps. Opera is headquartered in Oslo, Norway and listed on the NASDAQ stock exchange (OPRA).

About Dify

Dify is one of the newest initiatives from Opera to provide users with improved online shopping experiences by making it safer, more personal and more rewarding. Under the Dify brand, Opera has launched a standalone Dify Wallet app and a Cashback service backed into the browser or available as an extension, offering high cashback rates and fast pay out time. Today, Dify's cashback service is offering cashback both on major international brands and local brands. Built by Opera, Dify has the advantage of the company's expertise and track record in delivering and building cutting-edge internet products with a technology that has been crafted and designed in Europe.