Thread is working with Oracle NetSuite to advance its mission of offering products that allow customers to do what they love and to look good doing it. With NetSuite and NetSuite Analytics Warehouse, Thread has been able to take advantage of an integrated business system and advanced analytics. NetSuite is helping Thread harness data from new sales channels, retail locations, and product lines to help scale its business as it introduces new products to meet growing customer demand.

In 2014, newlyweds Colby and McKenzie Bauer showcased a prototype elastic wallet at a farmer's market in Hawaii. Their invention impressed local adventure-seekers and led to a Kickstarter campaign that raised more than $30,000. Eight years later, Thread has evolved its sales model beyond direct-to-consumer to include wholesale distribution and custom-built, uniquely branded mall kiosks; expanded its product line to include bags, lanyards, and other accessories; and grown into a business with more than $15 million in revenue.

To support its expanding operations, Thread needed an enterprise resource planning system (ERP) and after careful evaluation, it selected NetSuite. With NetSuite, Thread has consolidated, automated, and scaled its supply chain, sales, and financial processes on a single cloud business system. Thread is using NetSuite Analytics Warehouse to further enhance operations, improve the integrity of data from its sales channels, and increase the accuracy of its forecasting.

This prebuilt data warehouse and business intelligence solution helps Thread combine data from NetSuite, Shopify, and Google Sheets. The machine learning capabilities within NetSuite Analytics Warehouse provide Thread with the insights needed to identify trends and adjust its sales and marketing strategies to market conditions or missed forecasts. In addition, the insights provided by NetSuite Analytics Warehouse help Thread set preferred stock levels and reorder points for its retail locations, reduce the time required to generate transfer orders from hours to minutes, and ensure the timely fulfillment and delivery of inventory.