On December 3, 2020, the company announced that it intends to launch a share repurchase program. Under the substantial course issuer bid, the company will repurchase up to CAD 40 million worth of its class B subordinate voting shares. The shares will be repurchased within a price range of not less than CAD 6.50 and not more than CAD 7.50 per Class B Share. All class B shares purchased by the company pursuant to the offer will be cancelled. The bid will be funded from current cash resources. The offer is subject to the receipt of a satisfactory liquidity opinion from the company's financial adviser and approval of the Board of Directors.