Professional Baseball Player Ichiro to Appear in ORIX Bank's First Television Commercial
Scheduled to Air From Friday, February 8, 2013 in the Kanto and Kansai Regions
TOKYO, Japan - February 6, 2013 - ORIX Bank Corporation (hereinafter "ORIX Bank") announced today that it will feature professional baseball player Ichiro Suzuki in its first television commercial for broadcast in the Kanto and Kansai regions of Japan from February 8 (Friday). The ORIX Group signed an advertising contract with Mr. Suzuki in 2011.
Referred to affectionately by his first name in Japan, Mr. Suzuki played for the ORIX BlueWave (now ORIX Buffaloes) from 1992 to 2000, where he set numerous records, including the batting average leader for seven straight seasons. He also helped his team win the Pacific League pennant in 1995 and the Japan Series one year later in 1996. In the 2000 offseason, he transferred to the U.S. major league, where he became a household name.
The ORIX Group takes on challenges to deliver new answers for customers under the corporate slogan "Answers, Custom Fit." By featuring Ichiro, who is known as a baseball player that has continued to grow by taking up challenges himself, this television commercial expresses ORIX Bank's aspirations.