Outfront Media is honoring National Hispanic Heritage Month with a DOOH campaign centered on the "Spirit of Orgullo" — taking pride in one's heritage, according to a company press release.

Spotlighting 30 of today's Hispanic and Latinx leaders in various industries, the campaign is running across the country, with emphasis in markets with large Hispanic and Latinx populations.

The campaign creative, designed by Outfront's in-house creative agency, Outfront Studios, includes the phrase "Spirit of Orgullo" personalized with the individual's name, photograph, and occupation. The template includes vibrant colors, designs, and objects that are representative of their rich and diverse cultures.

"Honoring today's inspirational Hispanic and Latinx American trailblazers in this very public way aligns with our pledge to help people, places, and businesses grow stronger, and delivers on our promise to empower our employees to embrace authenticity, diversity, and inclusion at all times," Jodi Senese, CMO, Outfront, said in the release.

Outfront deploys a diverse set of billboard, transit, and mobile assets in North America.

Copyright © 2021 Networld Media. All rights reserved., source Industry News