Ovanti Limited announced that the appointment of Mr. Jonathan Kelly as Chief Revenue Officer, which will take effect from 20 January 2025. Prior to then Mr. Kelly will immediately start consulting to the company two (2) days per week before taking up his full-time position from 20 January 2025. Mr. Kelly is an experienced executive in the BNPL and payments sector.

Prior to his time at HUM and ZIP, Mr. Kelly held numerous senior executive positions at PayPal. These relevant positions at PayPal included: Head of New Ventures - Innovation - based in Sydney. APAC Head of New Ventures - Innovation - based in Singapore.

APAC Head of Brand and Business Marketing - based in Singapore. Head of Business and Strategic Marketing - based in Sydney. Mr. Kelly was recruited from PayPal to Director of Merchant Services at ZIP in 2015.

He was instrumental in the early stage establishment and growth at ZIP of the merchant services team. The Merchant Services team that Mr. Kelly recruited and developed at ZIP during his tenure were directly responsible for 63.5% of ZIP's revenue. Mr. Kelly was instrumental in the development of zipPay omni-channel digital wallet (payment product) in February 2016 which marked ZIP's entrance into the BNPL payment industry leading to rapid merchant acquisition, transaction velocity and customer acquisition and adoption.

zipPay accounted for 80% of customer transaction volume and consumer acquisition.