OVS : Italy’s no. 1 fast fashion brand inaugurates its new store in Almada

Thursday 9th March, opening party with TV Host Cristina Ferreira

Almada, March 2017 - OVS, first fast fashion brand in Italy, opens a new store in Almada and offers a whole new experience: young, dynamic atmosphere; everchanging ranges; bang on-trend items. All at accessible prices with great attention to quality and respect for social responsibility. The perfect choice when it comes to giving you the freedom to create your own style.

The new OVS store in Estrada do Caminho Municipal, Vale de Mourelas welcomes the public Thursday 9th March, from 6 pm with a cocktail and DJ set. Special guest of the party the TV host Cristina Ferreira.

A contemporary, essential 800 sq m space to emphasize the products and give them the starring roles. Light-coloured wood, glass and metal coupled with coloured plexiglass slabs go to frame the products and furnishing elements conceived as small free-standing architectures. The spaces in the store stand out for their clean lines and the attention placed on environmental sustainability in the choice of the materials. The store will be followed by the opening of the new OVS store at Sintra Forum.

Distinctiveness, continuous renewal and attention to quality are the main features of the wide choice of products devised by the OVS Product & Design Department, taking advantage of collaborations with well-known designers and talents from the most famous international fashion schools.

OVS is the place where everybody can freely create their own style, with a careful eye on quality, and always at a democratic price. That's why, each year, 15 million customers choose OVS.

OVS Almada (Almada Fórum) Technical Info:

Total sales area: 800 sq m

Categories: men, women, kids, accessories, perfumery

Opening hours: Mon-Sun 10-00

Address: Almada Fórum - Estrada do Caminho Municipal, 1011 Vale de Mourelas, Almada Portugal

OVS is Italy's leading clothing brand for women, men and kids with over 900 stores in Italy and over 30 countries abroad. Founded in 1972 in Venice, OVS has been listed on the Italian Stock Exchange since March 2015.

Distinctive style, attention to quality, look and to constant renewal, are all features of the vast range of products devised and developed by a creative team that regularly works alongside well-known designers and talents from some of the world's most important fashion colleges.

Over the past years OVS has worked closely with influent figures from the fashion and art world among others Elio Fiorucci, Costume National, Matthew Williamson and in 2016 it launched a capsule collection dedicated to the cultural patrimony of Italy Arts of Italy. Moreover, in 2016 OVS meets the irreverent and energetic creativity of Jean Paul Gaultier to launch a capsule collection.

OVS offers a brand new online shopping experience, giving customers a more and more innovative omnichannel approach, thanks to its Click&Collect service to pick up online purchases directly in store, and to the digital fitting rooms and the interactive totems in-store.