Panasonic : Empowers Indian Consumers to Turn Sustainability Consciousness into Action

Nothing has evolved faster than technology. Artificial intelligence, machine learning, and high-speed connectivity have transformed the world. But every step forward has a direct and proportionate environmental ramification: a new mountain of obsolete appliances (e-waste).

The Global E-waste Statistics Partnership (GESP) reports that 53.6 million tons of e-waste was produced globally in 2019 and expects to see as much as 120 million tons annually by 2050. Ominously, the World Health Organization (WHO) reports that less than one-fifth of e-waste is being recycled responsibly.

At the same time, the COVID-19 pandemic has altered our way of living and our values. Consumers are now more mindful of their home appliances and about making healthier and sustainable decisions-and they expect companies and organizations to make it easier for them to consume more responsibly.

As consumers globally are taking steps toward sustainability, Panasonic, under Panasonic GREEN IMPACT, is committed to contributing to society-wide reductions in CO₂ emissions by switching customers to energy-saving products and providing customers with energy-saving solutions and green energy technologies-thereby fulfilling its goal of eliminating 110 million tons of CO₂ emissions, equivalent to about 1% of total emissions from global electricity consumption, by 2050.

Reflecting this long-term sustainable vision, Panasonic Life Solutions India initiated two campaigns to help local consumers make sustainable consumer choices on household items.