Pandora AS specializes in the design, manufacturing and marketing of jewelry and related items. Net sales break down by product family as follows:
- charms (52.1%);
- charm bracelets in gold and silver (19.3%);
- rings (14.2%);
- pendants and necklaces (7.6%)
- earrings (6.9%).
At the end of 2019, the group had 2,770 points of sale (of which 1,397 Pandora stores) worldwide.
Net sales are distributed geographically as follows: Denmark (0.2%), the United Kingdom (13.1%), Italy (10.4%), Europe/Middle East/Africa (25.4%), the United States (21.4%), Americas (9.6%), China (9%) and Asia/Pacific (10.9%).