Company aims to transform the market for diamond jewellery with more affordable products and greatly reduced CO2 emissions. Pandora no longer uses mined diamonds.
"The future of luxury is here today. Lab-created diamonds are just as beautiful as mined diamonds, but available to more people and with lower carbon emissions. We are proud to broaden the diamond market and offer innovative jewellery that sets a new standard for how the industry can reduce its impact on the planet," said Pandora CEO
The global diamond jewellery market is estimated at
Diamonds grown in the
Lab-created diamonds are identical to mined diamonds, but grown in a laboratory rather than excavated from a mine. They have the same optical, chemical, thermal and physical characteristics and are graded by the same standards known as the 4Cs – cut, colour, clarity and carat. Pandora's lab-created diamonds are grown, cut and polished using 100% renewable energy and have a carbon footprint of only 8.17 kg CO2e per carat – five percent of that of a mined diamond.
The lab-created diamonds are grown in the
First collection with 100% recycled silver and gold
To further reduce climate impact of the jewellery, it is the first Pandora collection crafted with 100% recycled silver and gold. This brings greenhouse gas emissions of the collection's entry product – a silver ring with a 0.15 carat lab-created diamond (
The new collection is a significant breakthrough for Pandora, as the company has committed to craft all its jewellery from recycled silver and gold by 2025.
The 33-piece collection is named Pandora Brilliance and includes rings, bangles, necklaces and earrings, each featuring a solitary, VS+ clarity lab-created diamond hand-set within sterling silver, solid 14K yellow gold or solid 14K white gold. The collection will be available to purchase from the 25th of August across 269 Pandora stores in the
Brilliance is the first collection under the new Diamonds by Pandora category. The introduction in
Sources:
- Bain: The Global Diamond Industry 2021–22 (2022)
Ramboll : Carbon footprint of Diamonds by Pandora collection (2022)Trucost /S&P Global: The Socioeconomic and Environmental Impact of Large-Scale Diamond Mining (2019)- Mistra Future Fashion: Environmental assessment of Swedish clothing consumption (2019)
New York Department of Motor Vehicles : NYS Vehicle Registrations of File - End of year 2018 (2018)United States Environmental Protection Agency : Electric Vehicle Myths (2022)- U.S.
Department of Transportation : Highway Statistics 2019 (2021)
About Pandora
Pandora is the world's largest jewellery brand. The company designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,600 concept stores.
Headquartered in
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SOURCE PANDORA Jewelry
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