Digital ordering took a major step forward in 2020,but several brands wrapped their arms around the idea of third-party delivery, curbside, and even subscription-based orders to connect people with the food they love.
Brands like Zoup and Dickey's Barbecue Pit leaned into third-party delivery tokeep the doors open and continue serving guests. Whether it was Zoup's savorysoupmeal kits or Dickey's at-home delivery meat packs, they were able to stay ahead of the pandemic and continue getting food out the door, albeit in a slightly different way. Fazoli'sadded a unique family meal specialto its menu, which generated almost 20,000orders over a five-week period.
Other concepts enhanced their online ordering and loyalty apps to keep guests coming back for more, including Tropical Smoothie Café and MooyahBurgers, Fries & Shakes. Tropical Smoothie Café launched an updated version of its mobile appand partnered with DoorDashto launch a branded delivery service for guests using their mobile app. Mooyah, for its part, used its loyalty app(powered by Punchh) to generate an impressive 32% increase in users.
Mobile ordering was also the name of the game for Slim Chickens, which implemented curbside pick-up and delivery into its growing mobile ordering repertoire. The famous chicken concept also used its point of sale system to team up with third-party delivery to continue serving guests wherever they are.
Par Technology Corporation published this content on 26 May 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 26 May 2021 20:26:08 UTC.