DP: Can you break down the NFL's deal and what role the NFL plays in the Paramount Plus sports offering? What makes it unique on Paramount+?

JG: The NFL is, first and foremost, a critical pillar to our broader sports programming across linear and digital, which is massive. Fans can watch live NFL on CBS Local Market Games on Sunday afternoons within Paramount+. In addition to that, now Paramount+ features Inside the NFL, which is in its 45th season. That's another exclusive original piece of programming that gives you behind-the-scenes, mic'd up players. As well, the partnership that we've developed between CBS Sports and Nickelodeon really underscores the power of ViacomCBS and how we can bring our brands together to expand audiences. This year, we're going to have NFL Slime Time, which is an all new NFL half-hour weekly series on Nickelodeon. It's available on Paramount+ the following day.

DP: Why is the investment in soccer so important to the growth of the platform, in the U.S. and internationally?

JG: We started our adventure into international soccer coverage just over a year ago, and we did it with the belief that the soccer audience being young, diverse, and super passionate was a perfect fit for our streaming strategy. The strategy to acquire that audience has been focused on building out a comprehensive package with a range of competitions-big and small, domestic and international, men's and women's-that we assemble the pieces to maximize engagement across months. The collection of assets that we have runs 12 months, afternoons, evenings, weekdays, and weekends with the goal of making our soccer product a must-have service for soccer fans year-round.

DP: Can you talk about why Paramount+ has so many different deals with multiple leagues and conferences?

JG: It's a mix of making sure that we're thinking about it from a calendar perspective-looking at months and different slots during the week that we want to have matches-but then also reaching different audiences knowing that, for example, the soccer audience is not a homogenous group.

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ViacomCBS Inc. published this content on 19 November 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 22 November 2021 15:34:04 UTC.