Nexxen International Ltd. announced the augmentation of its TV Intelligence solution with exclusive aggregated and scaled premium streaming viewership data from platforms like Netflix, Hulu and Disney Plus. As streaming services continue to gain traction, a new partnership with PeerLogix, Inc. - the audience discovery platform recognized as the standard in tracking over-the-top ("OTT") data across smart TV, desktop and mobile - further enables brands and advertisers leveraging Nexxen's platform to reach as many as 50 million households, empowering them to effectively target a unified TV audience. Using proprietary technology, PeerLogix captures and catalogues global consumer viewership data from various leading CTV platforms in real-time.

Integrated with traditional television viewership data (to which Nexxen also has exclusive access), these comprehensive segments enhance Nexxen's TV Intelligence solution - an expansive dataset inclusive of Set-Top Box ("STB"), Automatic Content Recognition ("ACR") and cross-screen panel data - so advertisers can craft and reach personalized audiences based on a variety of factors, such as genre or viewing habits.