Pegasus Airlines has appointed Onur Dedeköylü as its new chief commercial officer (CCO), promoting him from the post of Senior Vice President Marketing which he had been handling since 2010. In that role, he had made significant contributions to the company's ancillary product management, digital transformation and was also instrumental in building the Pegasus brand. He worked in the fields of market research, product development and brand management at Hasbro's European headquarters in the UK.

He continued his career at the Coca-Cola Company, managing the Coca-Cola brand in Turkey.