Peloton Interactive, Inc. Launches Private Label Apparel Brand, Peloton Apparel
September 09, 2021 at 08:00 am EDT
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Peloton Interactive, Inc. announced the launch of its private label apparel brand, Peloton Apparel. The inaugural collection for Fall 2021 includes style-forward, expertly-crafted pieces that have been wear-tested by real Peloton Members, non-members and Peloton's own instructors doing Peloton workouts across the platform's various fitness modalities to ensure every style is high-performing and body-inclusive. The line was crafted to outperform, outlast and stand the test of time. Peloton Apparel will include a line of signature styles offered season after season with the same performance-tested fit and fabrics, but in new colorways and design elements with each collection drop. There are four featured Peloton Apparel Fabrics which offer different functions and benefits from a range of compression in performance fabrics to buttery-soft, everyday pieces including: Peloton Cadent Fabric: Our signature performance stretch jersey in a Polyester Spandex blend with a micro-peached finish. This versatile fabric is breathable, moisture-wicking and designed for comfort and ease of motion while offering moderate compression that's durable enough for all activities Peloton Lite Lines Fabric: Performance knit jersey with a unique blend of Polyester, Lyocell and Spandex offering exceptional moisture wicking and quick dry functionality with a lightweight and cool touch finish. Peloton Move Mission Fabric: Perfect for high-performance activity, this high gauge Nylon Spandex Interlock is buttery soft, quick drying with moderate to high compression. Peloton Essential Fabric: Our second skin fabric with added support, this high gauge Nylon Spandex Interlock is soft, silky, super stretchy, quick dry with light compression. The Fall 2021 collection, which features a mix of men's, women's and gender-neutral styles and accessories ranging in price from $15-$118, is available starting today online and in select Peloton showroom locations globally.
Peloton Interactive, Inc. is a provider of interactive fitness platforms. The Company provides connected, technology-enabled fitness and the streaming of immersive, instructor-led boutique classes to its members anytime, anywhere. Its segments include Connected Fitness Products and Subscription. The Connected Fitness Products segment includes the Companyâs portfolio of Connected Fitness Products and related accessories, Precor branded fitness products, delivery and installation services, Peloton branded apparel, extended warranty agreements, and commercial service contracts. Its Connected Fitness Products include Peloton Bike, Peloton Bike+, Peloton Tread, Peloton Tread+, Peloton Guide and Peloton Row. The Subscriptions segment provides access to content in its library of live and on-demand fitness classes. Its subscriptions are offered on a month-to-month or prepaid basis. It sells its products directly to customers through a multi-channel sales platform and via third parties.