Peloton Interactive Inc. and Costco announced a partnership where Costco will sell the Peloton Bike+ in 300 of its US stores and on Costco.com this holiday season. Starting November 1, Costco members will be able to purchase an exclusive Bike+ bundle through February 15, 2025, or while supplies last. This partnership marks Peloton?s first seasonal retail collaboration in the United States, partnering with a company dedicated to bringing its 136 million loyal members the best possible value on quality, brand-name merchandise.
As Peloton continues to expand its third-party retail relationships, Costco allows the company to create additional exposure for its premium connected fitness experience among an affluent, net-new audience during the important holiday season. The Peloton Bike+ will be self assembly, is expected to retail for $1,999 in-store and $2,199 online (including delivery), and comes with a 48-month extended warranty. The All-Access Membership, required to access content on the Peloton Bike+ for $44 USD/month, allows Members to create accounts for the entire household.
This Membership provides unlimited access to Peloton?s content library with 16 modalities from cycling to bike bootcamp, strength, pilates, meditation, and more.