The Pep Boys – Manny, Moe & Jack (NYSE: PBY), the nation’s leading
automotive aftermarket service and retail chain, and multi-year Credera
client, will be showcased at eTail West for their innovative mobile
strategy. Chris Vitale, Vice President, Digital Operations and
eCommerce, and Amanda Kendrick, Director of eCommerce, will kick off the
Mobile Summit with a keynote presentation on Pep Boys’ mobile journey.
Their presentation will highlight how Pep Boys is performing, defining
success, and planning for the future. Mr. Vitale and Ms. Kendrick will
share how Pep Boys has increased mobile conversion rates by 85% in the
past six months.
Credera, a leading management consulting, user experience and technology
solutions firm, will join Pep Boys at eTail West. Credera has been
intimately involved in Pep Boys’ mobile strategy since 2009. Credera’s
team works closely with Mr. Vitale to help Pep Boys increase customer
conversion in both their retail and service channels.
“I am consistently impressed with Pep Boys' determination to improve
their mobile experience,” says Phil Lockhart, Principal at Credera.
“They continue to makes strides in mobile conversion and it is great to
see their efforts pay off.”
eTail West, one of the leading online retail conferences, takes place
February 22-25 in Palm Desert, California. Credera is co-exhibiting with Broadleaf
Commerce, an open-source eCommerce framework targeted at
facilitating the development of enterprise-class, commerce-driven sites,
in booth #910.
About Pep Boys
Since 1921, Pep Boys has been the nation’s leading automotive
aftermarket chain. With over 7,500 service bays in over 800 locations in
35 states and Puerto Rico, Pep Boys offers name-brand tires; automotive
maintenance and repair; parts and expert advice for the
Do-It-Yourselfer; commercial auto parts delivery; and fleet maintenance
and repair. Customers can find the nearest location by calling 1-800-PEP
BOYS (1-800-737-2697) or by visiting www.pepboys.com.
Credera is a full-service management consulting, user experience, and
technology solutions firm with clients ranging from Fortune 500
companies to emerging industry leaders. Clients hire us to own their
toughest challenges; they retain us because we keep our promises.
Capabilities in strategy, analytics, technology, and design ensure
client success. Founded in 1999, Credera is headquartered in Dallas, TX
and hosts offices in Houston and Denver. www.credera.com
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