Pepkor Holdings Limited specialises in mass distribution. Net sales break down by category of products as follows:
- apparel, accessories and FMCG (63.7%): 4,493 stores in operation at the end of September 2021, divided between the Pep (2,476), Ackermans (896), Pep Africa (284) and other (837; Dunns, John Craig, Refinery, Shoe City and Tekkie Town) banners;
- furniture, appliances and consumer electronics (13.9%): operation of 864 stores under the Russells, Bradlows, Rochester, Sleepmasters, Incredible Connection and HiFi Corp banners;
- building materials and DIY Tools (10.9%): operated 113 stores under the BUCO, Timbercity, Tiletoria, Floors Direct, MacNeil, Cachet, B-One, Buchel, W&B Hardware, Bildware, Citiwood and Brands 4 Africa banners.
The remaining sales (11.5%) concerns the sale of electronic payment systems (Flash brand) to informal merchants.
South Africa accounts for 89.9% of sales.