Bally's Corporation and PepsiCo Announce Long-Term Beverage Partnership
October 19, 2021 at 09:00 am EDT
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PepsiCo and Bally's Corporation announced an exclusive partnership, naming PepsiCo the official beverage provider at Bally's casinos and resorts nationwide. The partnership expands PepsiCo's entertainment and hospitality portfolio with a presence in marquee properties in top tourist destinations in the United States, bringing the PepsiCo beverages portfolio ? including carbonated soft drinks, teas, energy drinks, bottled and sparkling waters and coffee-based beverages ? to more than 14 Bally's properties across 10 states. PepsiCo now has the exclusive pouring rights in Bally's restaurants, food courts, giftshops, convenience stores and vending machines across the company's properties, including Bally'sAtlantic City Hotel and Casino and Twin River Casino Hotel. As such, a variety of beverages, including Pepsi Zero Sugar, Mountain Dew, Rockstar Energy and bubly sparkling water, will be available to Bally's guests in both fountain and packaged forms. From casinos and hotels to entertainment lounges, sport books and more, PepsiCo will continue to expand its presence in Bally's casinos and resort properties throughout the partnership. All participating Bally's location will begin pouring PepsiCo products by the end of October 2021.
PepsiCo, Inc. is one of the worldwide leaders in producing non-alcoholic beverages and snacks. Net sales break down by area of activity as follows:
- North America (60.8%): sale of beverages (49.7% of net sales; sodas, concentrated juices, water, tea and coffee-based beverages; Aquafina, Diet Mountain Dew, Diet Pepsi, Gatorade, Gatorade Zero, Mountain Dew, Pepsi, Propel brands, etc.), snacks (44.7%; chips, tortillas and pretzels; Lay's, Doritos, Tostitos, Cheetos, Fritos, Ruffles, etc.), and cereals (5.6%; ready-to-eat cereals, rice, wheat, etc.);
- Europe (14.5%): sale of snacks (Cheetos, Chipita, Doritos, Lay's, Ruffles and Walkers brands) and beverages (7UP, Diet Pepsi, Lubimy Sad, Mirinda, Pepsi and Pepsi Max);
- Latin America (12.7%): sales of snacks (Cheetos, Doritos, Emperador, Lay's, Mabel, Marias Gamesa, Ruffles, Sabritas, Saladitas and Tostitos brands) and beverages (7UP, Gatorade, H2oh!, Manzanita Sol, Mirinda, Pepsi, Pepsi Black, San Carlos and Toddy)
- Asia/Pacific/Australia/New Zealand (6.7%): sale of snacks (BaiCaoWei, Cheetos, Doritos, Lay's and Smith's brands), beverages and syrups (7UP, Aquafina, Mirinda, Mountain Dew, Pepsi and Sting);
- Africa/Middle East/South Asia (5.3%): sale of snacks (Chipsy, Doritos, Kurkure, Lay's, Sasko, Spekko and White Star brands) and beverages (7UP, Aquafina, Mirinda, Mountain Dew and Pepsi).
Net sales are distributed geographically as follows: the United States (57%), Mexico (7.7%), Canada (4.1%), Russia (3.9%), China (3%), the United Kingdom (2.1%), Brazil (1.9%), South Africa (1.9%) and other (18.4%).