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MarketScreener Homepage  >  Equities  >  Nasdaq  >  PepsiCo, Inc.    PEP


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Cheetos :® 'Lets The Cat Out Of The Bag' With Launch Of New Cheetos : Mac 'n Cheese

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08/05/2020 | 10:34am EDT

PLANO, Texas, Aug. 5, 2020 /PRNewswire/ -- Cheetos lovers are some of the most passionate snackers in the game, matched only by the fan base of another deliciously cheesy bite: mac and cheese. Combining the two together may sound merely like a delicious dream, but Cheetos is making it a reality. Today, the brand's spokescat, Chester Cheetah® is rolling out the orange carpet for the brand's newest too-good-to-be-true product — Cheetos Mac 'n Cheese.

Cheetos Mac 'n Cheese delivers the same bold and intense flavor experience of regular Cheetos and comes in three varieties: Bold & Cheesy, Flamin' Hot and Cheesy Jalapeño.  Made with authentic Cheetos cheesiness using Chester's Top-Secret Seasoning, the corkscrew pasta noodles are even inspired by Chester's cheetah tail. It's the brand's latest way of delivering on Cheetos fans' contagious creativity and excitement over making more things Cheetos things.

"We've seen incredible culinary creativity from our Cheetos fans through the years, taking our product and using as an actual ingredient in recipes — whether at restaurants, or now more than ever, at home," said Rachel Ferdinando, SVP, CMO Frito-Lay North America. "Cheetos Mac 'n Cheese borrows that culinary inspiration to provide a mischievous mashup of an ordinary fan favorite. We're putting our orange-dusted fingerprints on an at-home staple at a time when home mealtime occasions are on the rise."

Cheetos Mac 'n Cheese is the newest innovation from both divisions of PepsiCo Foods North America — Frito-Lay North America and Quaker Foods North America, which manages the Pasta Roni® brand.

"This one-of-a-kind innovation leverages the strength of our brands to hack into a household staple and take it to the next level with unique flavor experiences only Cheetos can provide," said Kristin Kroepfl, VP, CMO Quaker Foods North America. "We look forward to bringing our passionate consumers the same Cheetos taste in a brand new way."

Beginning August 8, fans can pick up Cheetos Mac 'n Cheese in both single box and cup format exclusively at Walmart stores nationally or online for a suggested retail price of 98 cents. Keep an eye out for the product to be available at retailers nationwide in 2021.

For more information about Cheetos Mac'n Cheese, visit www.cheetos.com or http://www.walmart.com/cheetos. Or follow us @Cheetos on Instagram and Facebook and @ChesterCheetah on Twitter.  

About Cheetos  

Cheetos is one of the many brands that make up Frito-Lay North America, the $17 billion convenient foods division of PepsiCo, Inc. (Nasdaq: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter http://www.twitter.com/fritolay

About PepsiCo  

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.  


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SOURCE Cheetos

© PRNewswire 2020
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