By Matt Grossman

PepsiCo Inc. has hired Athina Kanioura as executive vice president and chief strategy and transformation officer, the food-and-beverage company said Monday.

Ms. Kanioura will lead the company's digitization and data-strategy efforts, PepsiCo said. She will also be in charge of transformation plans for the company focused on growth, efficiency and optimization.

Before PepsiCo, Ms. Kanioura was the chief analytics officer and head of applied intelligence at Accenture PLC, where she worked for 15 years. She will report to PepsiCo Chairman and Chief Executive Ramon Laguarta.

Write to Matt Grossman at matt.grossman@wsj.com