PepsiCo : YACHAK Unveils New Product Packaging for Its Yerba Mate Energy Teas
October 12, 2021 at 10:12 am EDT
Share
YACHAK Unveils New Product Packaging for Its Yerba Mate Energy Teas
10/12/2021
PURCHASE, N.Y., Oct. 12, 2021/PRNewswire/ -- Today, YACHAK announced the roll out of a new product packaging design that appeals to the brand's younger, health-conscious consumers. Each can features a clean, bright design and its own unique associated animal - each species is local to the Amazon Rainforest in South Americawhere YACHAK takes its inspiration from, and plants trees as part of the brand's reforestation efforts.
YACHAK now offers refreshed packaging across its five ready-to-drink, canned teas, but the flavor profiles of all five varieties remain the same:
Berry Blue: An invigorating blend of blueberry and yerba mate.
Berry Red: A refreshing boost of yerba mate, raspberry, and cranberry.
Blackberry: A bold and effective blast of berry and yerba mate.
Passionfruit: Tropical taste of passionfruit and yerba mate.
Ultimate Mint: Crisp spearmint taste with a yerba mate twist.
Each unique flavor is made with USDA Organic ingredients including Yerba Mate, a species of the holly plant that grows in the central and southern regions of South Americaand provides a natural source of caffeine.
"We're excited to unveil this new, modern packaging design for YACHAK. By evolving our packaging to focus on emphasizing consumer interests, we're letting our organic ingredients speak for themselves," said Aziel Rivers, Senior Director of Marketing at PepsiCo. "This redesign was created first and foremost with our consumers in mind, bringing them an energy boost throughout the day while also being mindful of where their products come from."
'Yachak' is the name the indigenous Kichwa people of Sarayaku in the Ecuadorian Amazon give to their Shamans. The brand is committed to providing a natural and organic source of energy that helps protect the trees, communities, and species of the Amazon rainforest. Through its partnership with non-profit organization One Tree Planted, YACHAK is working to restore nearly 300 acres of green space by planting 280,668 tree seedlings and will plant over 500,000 trees by 2024. These combined efforts have made long-term harvesting possible and have provided 72 farmers with sustainable income and employment. A portion of each purchase of YACHAK goes towards supporting One Tree Planted.
The YACHAK brand's five ready-to-drink, canned teas are available at select retailers nationwide and on e-commerce. The plant-based energy teas are USDA organic, non-GMO and made using Fair Trade Certified sugar. Each 16oz. can contains 165 mg of organic caffeine and retails for $2.59- $2.79. For more information, please visit www.YACHAK.com.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billionin net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billioneach in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of our business strategy and brands. For more information, visit www.pepsico.com.
SOURCE PepsiCo
Attachments
Original document
Permalink
Disclaimer
PepsiCo Inc. published this content on 12 October 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 12 October 2021 14:11:06 UTC.
PepsiCo, Inc. is one of the worldwide leaders in producing non-alcoholic beverages and snacks. Net sales break down by area of activity as follows:
- North America (60.8%): sale of beverages (49.7% of net sales; sodas, concentrated juices, water, tea and coffee-based beverages; Aquafina, Diet Mountain Dew, Diet Pepsi, Gatorade, Gatorade Zero, Mountain Dew, Pepsi, Propel brands, etc.), snacks (44.7%; chips, tortillas and pretzels; Lay's, Doritos, Tostitos, Cheetos, Fritos, Ruffles, etc.), and cereals (5.6%; ready-to-eat cereals, rice, wheat, etc.);
- Europe (14.5%): sale of snacks (Cheetos, Chipita, Doritos, Lay's, Ruffles and Walkers brands) and beverages (7UP, Diet Pepsi, Lubimy Sad, Mirinda, Pepsi and Pepsi Max);
- Latin America (12.7%): sales of snacks (Cheetos, Doritos, Emperador, Lay's, Mabel, Marias Gamesa, Ruffles, Sabritas, Saladitas and Tostitos brands) and beverages (7UP, Gatorade, H2oh!, Manzanita Sol, Mirinda, Pepsi, Pepsi Black, San Carlos and Toddy)
- Asia/Pacific/Australia/New Zealand (6.7%): sale of snacks (BaiCaoWei, Cheetos, Doritos, Lay's and Smith's brands), beverages and syrups (7UP, Aquafina, Mirinda, Mountain Dew, Pepsi and Sting);
- Africa/Middle East/South Asia (5.3%): sale of snacks (Chipsy, Doritos, Kurkure, Lay's, Sasko, Spekko and White Star brands) and beverages (7UP, Aquafina, Mirinda, Mountain Dew and Pepsi).
Net sales are distributed geographically as follows: the United States (57%), Mexico (7.7%), Canada (4.1%), Russia (3.9%), China (3%), the United Kingdom (2.1%), Brazil (1.9%), South Africa (1.9%) and other (18.4%).