PepsiCo : WTO Director-General Azevêdo to Leave for PepsiCo
August 19, 2020 at 09:21 am EDT
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By Dave Sebastian
PepsiCo Inc. is tapping World Trade Organization Director-General Roberto Azevêdo as its corporate affairs chief, effective Sept. 1, a year short of his second term's end date at the organization.
Mr. Azevêdo would take on a newly created role that oversees public policy, government affairs and communications, PepsiCo said Wednesday, in a move that will boost its efforts in engaging with governments, regulators, international organizations and non-governmental bodies.
Mr. Azevêdo in May said he would step down as director-general on Aug. 31. He has been director-general since September 2013 and is the sixth person to hold the title.
He previously served as Brazil's ambassador to the WTO and vice minister for economic and technological affairs in Brazil, a position through which he negotiated on trade at the Doha Round and the Mercosur negotiations. He was also the chief litigator in WTO disputes for Brazil.
"Over the course of his career, Roberto has built an extensive, diverse network across the globe and is widely recognized by world players in both developed and developing economies," PepsiCo Chairman and Chief Executive Ramon Laguarta said. "His geopolitical insights will be invaluable to our discussions and decision-making in an ever-changing world, and we are proud to have him lead our engagement with key global stakeholders."
PepsiCo also tapped Jim Andrew as chief sustainability officer, effective Sept. 1, in addition to his current role as executive vice president for the company's "Beyond the Bottle" sustainability initiative. He will succeed Simon Lowden, who is retiring after 24 years at the company.
PepsiCo, Inc. is one of the worldwide leaders in producing non-alcoholic beverages and snacks. Net sales break down by area of activity as follows:
- North America (60.8%): sale of beverages (49.7% of net sales; sodas, concentrated juices, water, tea and coffee-based beverages; Aquafina, Diet Mountain Dew, Diet Pepsi, Gatorade, Gatorade Zero, Mountain Dew, Pepsi, Propel brands, etc.), snacks (44.7%; chips, tortillas and pretzels; Lay's, Doritos, Tostitos, Cheetos, Fritos, Ruffles, etc.), and cereals (5.6%; ready-to-eat cereals, rice, wheat, etc.);
- Europe (14.5%): sale of snacks (Cheetos, Chipita, Doritos, Lay's, Ruffles and Walkers brands) and beverages (7UP, Diet Pepsi, Lubimy Sad, Mirinda, Pepsi and Pepsi Max);
- Latin America (12.7%): sales of snacks (Cheetos, Doritos, Emperador, Lay's, Mabel, Marias Gamesa, Ruffles, Sabritas, Saladitas and Tostitos brands) and beverages (7UP, Gatorade, H2oh!, Manzanita Sol, Mirinda, Pepsi, Pepsi Black, San Carlos and Toddy)
- Asia/Pacific/Australia/New Zealand (6.7%): sale of snacks (BaiCaoWei, Cheetos, Doritos, Lay's and Smith's brands), beverages and syrups (7UP, Aquafina, Mirinda, Mountain Dew, Pepsi and Sting);
- Africa/Middle East/South Asia (5.3%): sale of snacks (Chipsy, Doritos, Kurkure, Lay's, Sasko, Spekko and White Star brands) and beverages (7UP, Aquafina, Mirinda, Mountain Dew and Pepsi).
Net sales are distributed geographically as follows: the United States (57%), Mexico (7.7%), Canada (4.1%), Russia (3.9%), China (3%), the United Kingdom (2.1%), Brazil (1.9%), South Africa (1.9%) and other (18.4%).
PEPSICO, INC. 
