Pernod Ricard announced that it is joining forces with Casa Lumbre to develop Nocheluna Sotol, an exciting offer in the newly emerging and highly promising Sotol spirits category. Distinct from tequila and mezcal, this spirit from Chihuahuan Desert in Mexico has a pronounced yet uniquely versatile flavor profile. This one-of-the-kind liquid, born from the wild Sotol or Dasylirion plant, is harvested, cooked and fermented many years after being planted.

The result is a smooth and sophisticated balance of wild herbs, dried stone fruit, caramel, honey, deep minerality and oak firewood – a blend made possible by the distinctive desert soil, and the craftmanship of an expert team. Nocheluna aims to become the ultra-premium reference of the category. It will be launched globally over the coming months, starting with the US market.

Nocheluna is the third collaboration between Pernod Ricard and Casa Lumbre after successful partnerships around Mexican spirits Abasolo Ancestral Corn Whisky and Ojo De Tigre mezcal.