By Olivia Bugault

Pernod Ricard SA said Thursday that it has resumed a share-buyback program by launching a first tranche to acquire shares for a maximum amount of 250 million euros ($295.4 million).

"The purchase period shall start on 16 September 2021 and end on 16 November 2021 latest," the French beverage maker said.

The company has said it intends to buy back shares amounting to roughly EUR500 million in the program, which was initially launched in 2019.

Pernod will repurchase its shares at a maximum price of EUR270 apiece, as agreed on in a resolution at its November 2020 shareholder meeting, the company said.

Write to Olivia Bugault at olivia.bugault@wsj.com

(END) Dow Jones Newswires

09-16-21 0219ET