Pernod Ricard : Sustainable conviviality by Martell Mumm Perrier-Jouët
November 02, 2022 at 12:25 pm EDT
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Case Studies 02/11/2022
Martell Mumm Perrier-Jouët publishes its CSR report for 2021/2022.
Its responsibility policy is part of the Pernod Ricard Group's «Good Times from a Good Place» social and environmental roadmap. 12 scopes of action have been identified, around regenerative viticulture, empowering employees through engagement, global warming mitigation and responsible hosting.
"Failing to take care of our terroirs would compromise the future of our brands. Since our products are aged for up to ten or twenty years, it is tomorrow's consumers, with the environmental awareness that they will inevitably have, who will judge our current practices - and they could never understand that we just let it happen.
"Responsible conviviality allows us to go further each day in the way we question and reinvent our approach to sustainable issues. With enthusiasm, boldness and determination."
Cesar Giron, CEO of Martell Mumm Perrier-Jouët.
All Martell Mumm Perrier-Jouët vineyards hold environmental certifications: Haute Valeur Environnementale, Viticulture Durable Champagne and Certification Environnementale Cognac.
Discover below the actions taken by the three Maisons, both inside the companies and in partnership with their external stakeholders.
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Pernod Ricard SA published this content on 02 November 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 02 November 2022 16:24:03 UTC.
Pernod Ricard is the world's No. 2 in the production and marketing of Premium and Prestige spirits and wines. Net sales break down by family of products as follows:
- spirits and champagnes of strategic international brands (63.4%): Absolut (12.7 million cases sold in 2022/23), Jameson (10.7 million), Ballantine's (8.8 million), Chivas Regal (5.1 million), Malibu (4.7 million), Ricard (4.4 million), Havana Club (4.3 million), Beefeater (3.7 million), Martell (2.4 million), The Glenlivet (1.6 million), Mumm (0.6 million), Royal Salute (0.3 million) and Perrier-Jouët (0.3 million);
- local strategic brands' spirits (17.7%): Seagram's, Kahlua, Olmeca, Seagram's Gin, Ramazzotti, Imperial, Pastis 51 and Clan Campbell brands, etc.;
- speciality brand's craft spirits (6.2%): Italicus, Lillet, Pernod, Suze, Augier, Malfy, Jefferson's, Powers and Redbreast brands, etc.;
- strategic wines (3.9%): Jacob's Creek, Kenwood, Brancott Estate, Campo Viejo, Church Road, George, St Hugo, Stoneleigh, Ysios and Wyndham brands;
- other (8.8%).
At the end of June 2023, the group has 96 production sites worldwide.
Net sales are distributed geographically as follows: Europe (28.5%), Americas (28.7%) and other (42.8%).
PERNOD RICARD 
