Pernod Ricard reports that it ranks first in Europe and fourth worldwide among FMCG companies for the internalization of data skills and artificial intelligence (AI), according to the Data & AI Human Capital Report 2024.

The study, carried out by AlixPartners and Darwin X, covers the 65 largest global companies in the sector, assessing the proportion of in-house staff dedicated to data and AI skills, using data collection and processing technology from Darwin X.

In the first edition of this report, Pernod Ricard recorded a score of 54, ranking fourth worldwide behind Nike, General Mills and Procter & Gamble. The French spirits group has launched an extensive Data and AI program in 2020.

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