Iconic brands Absolut, Beefeater, and Havana Club join pilot program to reduce waste and carbon emissions across Hong Kong and Singapore bar scene
Hong Kong, 9 March 2022 - Pernod Ricard, the world's second largest wine and spirits company, is partnering with ecoSPIRITS to pilot an innovative closed-loop distribution system in Hong Kong and Singapore. Joined by the company's iconic brands Absolut Vodka, Beefeater London Dry Gin, and Havana Club Rum, this partnership is the first of its kind for a global brand portfolio and will help reduce waste and carbon emissions resulting from the production and transportation of glass bottles and other secondary packaging.
This move strengthens Pernod Ricard's position as an industry leader on sustainability. In 2019, the Group launched its 2030 S&R roadmap 'Good Times from a Good Place' which directly supports the United Nations Sustainable Development Goals and addresses all aspects of the business, from grain to glass. The partnership is a strong demonstration of Pernod Ricard's commitment to Circular Making, one of the four pillars of the roadmap: minimizing waste at every step by imagining, producing and distributing its products and experiences in ways that optimize and help preserve natural resources.
Hong Kong and Singapore have the highest density of bars and restaurants in the world. Although glass bottles behind the bars are infinitely recyclable, recent studies estimate that less than 15% of glass in Hong Kong and 11% of the glass in Singapore is actually being recycled, while the rest is sent to landfill1.
The new collaboration will see Pernod Ricard's premium spirits transported in bulk and delivered to bars in ecoSPIRITS' patent-pending ecoTOTE format, a fully reusable 4.5-liter glass container, instead of 75cl glass bottles. Once empty, ecoTOTES will be returned to the ecoPLANT, where they are sanitized and refilled, in line with standards of leading international distillers.
With over 80 bars across Hong Kong and Singapore joining the pilot program, the initiative will reduce carbon emissions by an estimated average of 66% across the two cities compared to the traditional packaging and distribution model2.
This partnership comes under the Bar World of Tomorrow initiative, which was launched by Pernod Ricard, Trash Collective and the Sustainable Restaurant Association in 2020 with the ambition to create a more sustainable and responsible bar world. In Hong Kong, Bar World of Tomorrow is partnering with Food Made Good Hong Kong to conduct a series of workshops dedicated to helping bartenders operate their businesses sustainably. A similar initiative will be launched in Singapore in the coming months.
Pernod Ricard hopes to bring more bars and restaurants to the ecoSPIRITS' circular solution over the coming months with this pilot, before expanding the program to other key markets and brands across Asia and beyond.
1 Monitoring of Solid Waste in Hong Kong - Waste Statistics for 2020 (wastereduction.gov.hk / National Environment Agency (NEA))
2 Source: ecoSpirits Carbon Calculator
About Pernod Ricard
Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales amounting to €8,824 million in fiscal year FY21. The Group, which owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive portfolios in the industry with over 240 premium brands distributed across more than 160 markets. Pernod Ricard's portfolio includes Absolut Vodka, Ricard pastis, Ballantine's, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob's Creek, New Zealand Wines, Campo Viejo, Mumm Sparkling and Kenwood wines. Pernod Ricard's strategy focuses on investing in long-term and sustainable growth for all its stakeholders, remaining true to its founding values: entrepreneurial spirit, mutual trust, and strong sense of ethics. The Group's decentralised organisation empowers its 18,500 employees to be on-the-ground ambassadors of its vision of "Créateurs de Convivialité". Pernod Ricard 2030 Sustainability and Responsibility roadmap "Good Times from a Good Place" is integrated into all its activities from grain to glass, and Pernod Ricard is recognised as a UN Global Compact LEAD participant for its contribution to the United Nations Sustainable Development Goals (SDGs). Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 and Eurostoxx 50 indices.
Pernod Ricard Contacts | |
David Deka/ Pernod Ricard Asia | david.deka@pernod-ricard.com |
Emmanuel Vouin / Head of External Engagement | +33 (0) 1 70 93 16 34 |
Jessica Whyte/ International Press Relations Manager | + 33 (0)6 76 93 73 73 |
About ecoSPIRITS
Founded in 2018, ecoSPIRITS is a circular economy technology company that has developed the world's first low carbon, low waste distribution technology for the premium spirits industry. Leveraging business as a force for good, ecoSPIRITS provides both a powerful cost advantage and a transformative carbon footprint reduction. The ecoSPIRITS patent-pending, closed-loop technology is licensed in 18 countries worldwide, including many of the world's largest consumer markets. The ecoSPIRITS Climate Partner Program is a global coalition of hundreds of brands, distributors, wholesalers and hospitality operators committed to reducing the environmental impact of their operations. ecoSPIRITS serves its customer base from offices in Singapore, Shanghai, London and Miami.
ecoSPIRITS Contacts
info@ecospirits.global. Media inquiries can be directed to media@ecospirits.global.
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Pernod Ricard SA published this content on 09 March 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 09 March 2022 16:11:15 UTC.