We are delighted and proud to announce that PDB has won the Silver Award in the Marketing Innovation category at the APPIES 2021 Malaysia after being shortlisted for the final round. For this year's APPIES, our winning submission focused on our launch and marketing campaign for PETRONAS Primax 97 with Pro-Race, our newest fuel product in the Ron 97 range. The campaign was also our first-ever launch that was done virtually on digital media.
After the success of our PETRONAS Primax 95 with Pro-Drive in 2019, we took it up another notch in December 2020 by bringing the improved technology in the all-new PETRONAS Primax 97 with Pro-Race to meet the demands of present-day high-tech engines. By delivering the improved technology and anticipating future ones, we continuously create progressive solutions relevant to our customers' changing needs and hoping to make our customers' lives better.
We would like to thank you from the bottom of our hearts for your continuous support. Without you, this win would not have been possible.
As a progressive energy and solutions partner, we look forward to continuing to make your everyday lives simpler and better.
Find out more here.
Petronas Dagangan Bhd published this content on 29 June 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 02 July 2021 08:12:22 UTC.