Philip Morris International Inc. announced that the company is establishing a category management structure for its smoke-free and combustible cigarettes businesses to accelerate the delivery of a smoke-free future. Stefano Volpetti, currently the company's Chief Consumer Officer, has been appointed President Smoke-Free Products Category & Chief Consumer Officer. Werner Barth, currently the company's Senior Vice President Commercial, has been appointed President Combustibles Category & Global Combustibles Marketing. Both leadership appointments will be effective November 1, 2021. The new category management structure ensures greater end-to-end accountability from development to deployment, with the continued cooperation of relevant functions such as Product, Life Sciences, Operations, and IT. Volpetti and Barth will become the strategic owners of each category and will work with the regions and markets to achieve PMI?s business targets. PMI?s six regional Presidents will continue to report to the CEO. Stefano Volpetti is a global leader with proven consumer expertise and a track record of transforming brands in complex business environments. Volpetti joined PMI in 2019 as Chief Consumer Officer, driving consumer centricity through the function to deliver ?fit-for-use? solutions for market deployment that cover the entire realm of the IQOS brand building, innovation, services, and omnichannel experience. Before joining PMI, Volpetti worked at Procter & Gamble for 22 years Werner Barth is a PMI stalwart with a deep knowledge of the business, recognized for his courageous leadership, strategic thinking, and broad business expertise. As PMI?s Senior Vice President, Commercial, a position he held since 2018, Barth built a strong downstream organization, instilling consumer centricity and ensuring seamless deployment of products and programs.