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    PHIA   NL0000009538

PHILIPS NV

(PHIA)
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PHILIPS : teams up with Disney to revolutionize the children’ lighting category

07/09/2013 | 07:09am EST

 (NYSE: PHG, AEX: PHIA) today announced the creation of a portfolio of innovative, inspiring and playful lighting products designed to bring the Disney magic to life for kids and families through lighting.


Combining Philips' expertise in lighting with Disney's beloved characters will harness the power of light to make children's bedrooms a more imaginative place for them to read, play and sleep. It represents the latest achievement in Philips' journey to transform the home lighting experience and make it digital.

The products will be co-branded and sold through a variety of complementary Philips and Disney retail channels starting in Europe and the US from September, with Asia and Canada to follow later this year.

The Philips Disney portfolio range includes breakthrough concepts in connected lighting that allows children to interact with Disney stories and characters. The revolutionary connected lighting concept allows children and parents to connect e-books with their lighting to interactively create a magical lighting experience that makes reading more fun and allows families to become fully immersed in the story. The range also includes lights featuring 'light that comforts', such as nightlights that emit a gentle glow, to products designed to help promote a regular sleep pattern for children by letting them know when it's time to get up.  

"With innovation and inspiration at its core, this collaboration fuses Disney's unrivalled ability to create characters and stories that spark the imagination of children of all ages with our lighting innovation leadership. Together, we will deliver an exciting portfolio of advanced and interactive lighting solutions that the whole family can enjoy," commented Eric Rondolat, Chief Executive Officer of Philips Lighting. "It is our ambition to become the category leader known for bringing digital and immersive lighting experiences to the children's bedroom."

Simon Philips, Executive Vice President & General Manager, Disney Consumer Products, The Walt Disney Company EMEA adds: "This product range is a perfect illustration of how Disney storytelling can extend into children's bedrooms through an innovative and compelling consumer product offering.  We are proud to work with Philips to help create positive and comforting reading and bedtime environments for families."

Inspiration is at the heart of the portfolio: bringing Disney characters to life through lighting, inserting magical color to children's bedrooms and making story time an even more engaging experience. The portfolio is designed with safety in mind through each product's construction and the materials used.

Philips Disney Imaginative Lighting range:

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© Publicnow 2013
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