Philips Norelco recently launched "Shavetopia" an interactive hub on Roblox that gives users the ability to choose from a variety of avatar facial hairstyles. This venture on Roblox, a global platform connecting over 50 million people daily through shared immersive experiences, helps extend the men's grooming brand and important social causes it supports to the metaverse. Through November 30, 2022, everyone regardless of gender identity or ability to grow a moustache is encouraged to participate in Movember virtually by purchasing one of Movember's facial hairstyles in the Avatar Marketplace for their Roblox avatar.
Users can view and try on facial hairstyles in Shavetopia before purchasing for their avatars. Individual expression and appearance are critical pieces of how express ourselves, and Philips Norelco wants to empower people to express their true selves, both in the physical and digital worlds. Driven by this purpose, is an extension of the partnership with Movember, which began in 2021 to support important men's health causes.
Movember aims to support men's mental and physical health through research, community outreach and initiatives such as encouraging guys to grow their Mo each November to raise awareness. Any proceeds generated by purchases of facial hairstyles in Shavetopia will go directly to bolster Movember's work in supporting mental health and suicide prevention, as well as prostate and testicular cancer awareness. In addition to partnering with Movember, Philips Norelco is also partnering with Dr. Jake Taylor, Urologic Oncology Fellow, University of Southwestern Texas Medical Center, to serve as an expert voice in the men's health space.