Phoenix : Director/PDMR Shareholding

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Andrew Moss
2	Reason for the notification
a)	Position/status	Chief Executive, Phoenix Life Limited (subsidiary operation of Phoenix Group Holdings plc) and Group Director, Heritage Business
b)	Initial notification /Amendment	Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Phoenix Group Holdings plc
b)	LEI	2138001P49OLAEU33T68
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Phoenix Group Holdings plc Ordinary Shares of £0.10 GB00BGXQNP29
b)	Nature of the transaction	Acquistion of Partnership Shares under the Group's Share Incentive Plan - 22 (see below) Acquisition of Matching Shares under the Group's Share Incentive Plan - 7 (see below)
c)	Price(s) and volume(s)	Price(s) Volume(s) 680.00p 22 0.00 7
d)	Aggregated information - Aggregated volume - Price	29 515.86p
e)	Date of the transaction	7 September 2020
f)	Place of the transaction	London

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Quentin Zentner
2	Reason for the notification
a)	Position/status	General Counsel
b)	Initial notification /Amendment	Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Phoenix Group Holdings plc
b)	LEI	2138001P49OLAEU33T68
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Phoenix Group Holdings plc Ordinary Shares of £0.10 GB00BGXQNP29
b)	Nature of the transaction	Acquistion of Partnership Shares under the Group's Share Incentive Plan - 22 (see below) Acquisition of Matching Shares under the Group's Share Incentive Plan - 7 (see below)
c)	Price(s) and volume(s)	Price(s) Volume(s) 680.00p 22 0.00 7
d)	Aggregated information - Aggregated volume - Price	29 515.86p
e)	Date of the transaction	7 September 2020
f)	Place of the transaction	London

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Susan McInnes
2	Reason for the notification
a)	Position/status	Chief Executive, Standard Life Assurance Limited (subsidiary operation of Phoenix Group Holdings plc) and Group Director, Open Business
b)	Initial notification /Amendment	Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Phoenix Group Holdings plc
b)	LEI	2138001P49OLAEU33T68
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Phoenix Group Holdings plc Ordinary Shares of £0.10 GB00BGXQNP29
b)	Nature of the transaction	Acquistion of Partnership Shares under the Group's Share Incentive Plan - 22 (see below) Acquisition of Matching Shares under the Group's Share Incentive Plan - 7 (see below)
c)	Price(s) and volume(s)	Price(s) Volume(s) 680.00p 22 0.00 7
d)	Aggregated information - Aggregated volume - Price	29 515.86p
e)	Date of the transaction	7 September 2020
f)	Place of the transaction	London

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Rakesh Thakrar
2	Reason for the notification
a)	Position/status	Chief Financial Officer
b)	Initial notification /Amendment	Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Phoenix Group Holdings plc
b)	LEI	2138001P49OLAEU33T68
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Phoenix Group Holdings plc Ordinary Shares of £0.10 GB00BGXQNP29
b)	Nature of the transaction	Acquistion of Partnership Shares under the Group's Share Incentive Plan - 22 (see below) Acquisition of Matching Shares under the Group's Share Incentive Plan - 7 (see below)
c)	Price(s) and volume(s)	Price(s) Volume(s) 680.00p 22 0.00 7
d)	Aggregated information - Aggregated volume - Price	29 515.86p
e)	Date of the transaction	7 September 2020
f)	Place of the transaction	London

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Jonathan Pears
2	Reason for the notification
a)	Position/status	Group Chief Risk Officer
b)	Initial notification /Amendment	Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Phoenix Group Holdings plc
b)	LEI	2138001P49OLAEU33T68
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Phoenix Group Holdings plc Ordinary Shares of £0.10 GB00BGXQNP29
b)	Nature of the transaction	Acquistion of Partnership Shares under the Group's Share Incentive Plan - 8 (see below) Acquisition of Matching Shares under the Group's Share Incentive Plan - 7 (see below)
c)	Price(s) and volume(s)	Price(s) Volume(s) 680.00p 8 0.00 7
d)	Aggregated information - Aggregated volume - Price	15 362.66p
e)	Date of the transaction	7 September 2020
f)	Place of the transaction	London

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	John McGuigan
2	Reason for the notification
a)	Position/status	Group Head of Customer
b)	Initial notification /Amendment	Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Phoenix Group Holdings plc
b)	LEI	2138001P49OLAEU33T68
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Phoenix Group Holdings plc Ordinary Shares of £0.10 GB00BGXQNP29
b)	Nature of the transaction	Acquistion of Partnership Shares under the Group's Share Incentive Plan - 22 (see below) Acquisition of Matching Shares under the Group's Share Incentive Plan - 7 (see below)
c)	Price(s) and volume(s)	Price(s) Volume(s) 680.00p 22 0.00 7
d)	Aggregated information - Aggregated volume - Price	29 515.86p
e)	Date of the transaction	7 September 2020
f)	Place of the transaction	London

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Andrew Briggs
2	Reason for the notification
a)	Position/status	Group Chief Executive
b)	Initial notification /Amendment	Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Phoenix Group Holdings plc
b)	LEI	2138001P49OLAEU33T68
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Phoenix Group Holdings plc Ordinary Shares of £0.10 GB00BGXQNP29
b)	Nature of the transaction	Acquistion of Partnership Shares under the Group's Share Incentive Plan - 22 (see below) Acquisition of Matching Shares under the Group's Share Incentive Plan - 7 (see below)
c)	Price(s) and volume(s)	Price(s) Volume(s) 680.00p 22 0.00 7
d)	Aggregated information - Aggregated volume - Price	29 515.86p
e)	Date of the transaction	7 September 2020
f)	Place of the transaction	London

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Antonios Kassimiotis
2	Reason for the notification
a)	Position/status	Group Chief Operating Officer
b)	Initial notification /Amendment	Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Phoenix Group Holdings plc
b)	LEI	2138001P49OLAEU33T68
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Phoenix Group Holdings plc Ordinary Shares of £0.10 GB00BGXQNP29
b)	Nature of the transaction	Acquistion of Partnership Shares under the Group's Share Incentive Plan - 7 (see below) Acquisition of Matching Shares under the Group's Share Incentive Plan - 7 (see below)
c)	Price(s) and volume(s)	Price(s) Volume(s) 680.00p 7 0.00 7
d)	Aggregated information - Aggregated volume - Price	14 340.00p
e)	Date of the transaction	7 September 2020
f)	Place of the transaction	London