Piaggio & C : announces a collaboration with the designer Feng Chen Wang

P IAGGIO ANNOUNCES A COLLABORATION WITH

THE DESIGNER FENG CHEN WANG

CREATIVITY, INNOVATION AND SUSTAINABILITY GIVE SHAP E TO AN EXCLUSIVE COLLECTION

Feng Chen Wang is one of the most experimental and innovative fashion designers of the

international scene and Piaggio is a brand symbol of urban mobility.

The collaboration between them stems from strong and shared values and initiates a multi-faceted conversation on the issues of individual freedom, sustainability and contemporary mobility.

The fashion collection, presented on October 13 at Shanghai Fashion Week,

reshapes tradition in original and surprising garments and it seals a partnership that

will lead to a customized version by Feng of Piaggio 1,

Piaggio's first electric scooter.

Authentic, m ultidim ensional, "m odern future". This is how Feng Chen Wang defines her aesthetic. At the base of her work is the s e arch for a s tyle that is , at the s am e tim e , conceptual, dis tinctive , functional and bas e d on the ae s the tic value s that draw from the e xpe rie nces and roots of Chine s e culture . Feng was born in Fujian, a province in South East China, known for its m ountains and breathtaking natural landscapes .From here she left for London, where in a few years she established herself as the avant-garde designer in a generation of new fashion talents .The union of these two worlds, Asia and the city of London, m ade her creativity unique and brilliant.

The collaboration with Piaggio goes beyond co-branding. It is indeed a journey into nature that explores the concepts of functionality, de s ign and s tyle to give life to a caps ule collection of unis e x s tre etwear clothing. But the collaboration will go further, creating a s pe cial e dition of the brand new electric scooter P iaggio 1, which will be presented for the very first tim e in Novem ber at EICMA in Milan.

"Piaggio is a brand synonymous with mobility and lifestyle in the world, deeply rooted in history but a pioneer in innovation. It is the testimony of an authentic, distinctive genius, from which it was easy to draw all the creative energy to design this collection that reshapes tradition to make it special and contemporary" explains Feng.

In the collection, the reclam ation of tradition is visually com bined with the natural elem ents of water and the sym bol of the Phoenix, which represents virtue and grace in Chinese m ythology. The watercolor is hand drawn using the traditional Chinese brushstroke technique and the color green

recalls the native	flora as well as health, prosperity and	harm ony. The overlapping of recycled
m aterials, Feng's	stylistic signature, is instead a synonym	of Feng's deep attention towards the
them es of sustainability, respect for nature and creative reclam ation.
The result is a dialogue be twe e n two e xcelle nces on a	new vis ion of individual fre e dom , as

explained by Michele Colaninno, Chief of Strategy and Product of the Piaggio Group .

"Feng is an amazing designer, who innovatively and coherently blends the roots of her Asian culture with the vibrant London creativity. The meeting with Feng was an opportunity to start a conversation, through the language of fashion, on the concepts of functionality, sustainability and design in the service of very advanced forms of movement on two wheels. Piaggio has always pursued and explored these concepts through its brands and products in all countries of the world."

For this reason, the collaboration with Feng Chen Wang finds its natural developm ent with Piaggio 1, the new Piaggio electric scooter designed for young people.

The Feng Chen Wang collection for Piaggio will be available from February 2022 on www.fengchenwang.com.

To learn m ore about Piaggio 1, visit the website: https:/ / electric.piaggio.com / it.