As used herein, "Pineapple," the "Company," "our," "we" or "us" and similar terms include Pineapple, Inc., unless the context indicates otherwise. The following discussion and analysis of our business and results of operations for the three and nine months ended September 30, 2021, and our financial conditions at that date, should be read in conjunction with the condensed consolidated financial statements and the notes thereto included elsewhere in this Quarterly Report on Form 10-Q (the "Quarterly Report"). US Dollars are denoted herein by "USD," "$" and "dollars."





General


This management discussion and analysis of the financial condition and results of operations of the Company is for the three and nine months ended September 30, 2021, and 2020. It is supplemental to and should be read in conjunction with the Company's unaudited condensed consolidated financial statements as of September 30, 2021, and the consolidated financial statements for the year ended December 31, 2020, included in our Annual Report on Form 10-K for the year ended December 31, 2020, and filed with the U.S. Securities and Exchange Commission and the accompanying notes for each respective period. The Company's financial statements are prepared in accordance with accounting principles generally accepted in the United States of America ("GAAP").

Disclaimer Regarding Forward-Looking Statements

Certain statements contained in this Quarterly Report (or otherwise made by us or on our behalf from time to time in other reports, filings with the U.S. Securities and Exchange Commission, news releases, conferences, internet postings or otherwise) that are not statements of historical fact constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, notwithstanding that such statements are not specifically identified. These forward-looking statements relate to expectations or forecasts for future events, including without limitation our earnings, revenues, expenses or other future financial or business performance or strategies, or the impact of legal or regulatory matters on our business, results of operations or financial condition. These statements may be preceded by, followed by or include the words such as "may," "will," "expect," "believe," "anticipate," "intent," "could," "would," "should," "estimate," "might," "plan," "predict" or "continue" or the negative or other variations thereof or comparable terminology intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance and are based on information available to us as of the date of this Quarterly Report and on our current expectations, forecasts and assumptions, and involve substantial risks and uncertainties. Actual results may vary materially from those expressed or implied by the forward-looking statements herein due to a variety of factors.

This Quarterly Report contains forward-looking statements, including statements regarding, among other things:

? our ability to continue as a going concern;

? our anticipated needs for working capital;

? our ability to generate a profit;

? our heavy involvement with cannabis, which remains illegal under federal law;

? our ability to access the service of banks;

? our ability to obtain various insurances for our business;

? our ability to remain compliant with changing laws and regulations;

? our ability to obtain the relevant state and local licenses;

? our ability to successfully manage our growth;






3







       ?   our ability to repay current debt in cash and obtain adequate new
           financing;
       ?   our dependence on third parties for services;
       ?   our dependence on key executives;
       ?   our ability to control costs;
       ?   our ability to successfully implement our expansion strategies;
       ?   our ability to obtain and maintain patent protection;
       ?   our ability to recruit employees with regulatory, accounting and
           finance expertise;
       ?   the impact of government regulations, including United States Food and
           Drug Administration (the "FDA") regulations;
       ?   the impact of any future litigation;
       ?   the availability of capital; and
       ?   changes in economic, business, and competitive conditions.



Actual events or results may differ materially from those discussed in forward-looking statements as a result of various factors, including, without limitation, the risks and uncertainties discussed in Item 1A. Risk Factors of this Quarterly Report, section captioned "Risk Factors" of our annual report on Form 10-K filed with the U.S. Securities and Exchange Commission (the "SEC") on October 4, 2021, and matters described in this Quarterly Report generally. In light of these risks and uncertainties, there can be no assurance that the forward-looking statements contained in this Quarterly Report will in fact occur. We caution you not to place undue reliance on these forward-looking statements. In addition to the information expressly required to be included in this Quarterly Report, we will provide such further material information, if any, as may be necessary to make the required statements, in light of the circumstances under which they are made, not misleading. All subsequent written and oral forward-looking statements attributable to our Company or to persons acting on our behalf are expressly qualified in their entirety by these cautionary statements. All forward-looking statements included in this Quarterly Report are made only as of the date of this report or as indicated. Except as required by law, we do not intend to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.





Introduction


The Company has spent the last several years recasting the direction of the Company. We intend to take advantage of the opportunities that have been identified in the cannabis sectors. The market opportunities that are opened to a cannabis company include PVI's involvement with cannabis delivery, retail, manufacturing, and cultivation. Our main focus has been to receive approximately 45% of all net income generated by PVI from its business ventures, as well as selling the Top Shelf System to cannabis dispensaries.





Our Business


The Company was originally formed in the State of Nevada under the name Global Resources, Ltd. on August 3, 1983. It changed its name to "Helixphere Technologies Inc." on April 12, 1999, and to "New China Global Inc." on October 2, 2013. It reincorporated in Wyoming on October 30, 2013, and changed its name to "Globestar Industries" on July 15, 2014. On August 24, 2015, the Company entered into a share exchange agreement with Better Business Consultants, Inc. ("BBC" dba "MJ Business Consultants"), a corporation formed in California on January 29, 2015, all of BBC's shareholders, and the Company's majority shareholder at that time (the "BBC Share Exchange"). Pursuant to the BBC Share Exchange, BBC became a wholly owned subsidiary of the Company. Upon consummation of the BBC Share Exchange, the Company ceased its prior business of providing educational services and continued the business of BBC as its sole line of business. BBC has three wholly owned subsidiaries, Pineapple Express One LLC, a California limited liability company, Pineapple Express Two LLC, a California limited liability company, and Pineapple Properties Investments, LLC, a Washington limited liability company. Better Business Consultants, Inc. has since been sold by the Company. On September 3, 2015, the Company changed its name to "Pineapple Express, Inc." from "Globestar Industries."

ln addition to having stakes in the foregoing business ventures, the Company was also assigned a patent for the proprietary Top Shelf Safe Display System ("SDS") for use in permitted cannabis dispensaries and delivery vehicles across the United States and internationally (where permitted by law), on July 20, 2016, by Sky Island, Inc. (the "SDS Patent") via a Patent Assignment Agreement (the "Patent Assignment Agreement"). The SDS Patent was originally applied for and filed on August 11, by Sky Island, Inc. and received its notice of allowance from the United States Patent and Trademark Office on March 22, 2017. It is anticipated that the Top-Shelf SDS product shall retail for $30,000 per unit. Pineapple intends to sell the Top-Shelf SDS units to PVI for use in retail storefronts and delivery vehicles as well as to sell the Top Shelf SDS technology to other cannabis retail companies. The Company anticipates beginning sales of the Top Shelf SDS system in the fourth quarter of 2021.





4






In 2019 the Company entered into a Share Exchange Agreement, as amended (the "PVI Agreement"), with Pineapple Ventures, Inc. ("PVI") and PVI's stockholders. In connection with the PVI Agreement, the Company acquired a total of 50,000 shares of PVI's outstanding capital stock, equaling 50% of the outstanding shares of PVI. The Company's ownership interest in PVI was reduced to approximately 45% in January 2020. As a result of the investment in PVI, the Company entered the cannabis cultivation, production, and distribution sector throughout California. PVI has several leased properties that are currently being developed to provide these cannabis-related services.

During 2019, PVI took preliminary business steps towards a project with Nordhoff Leases, Inc. ("Nordhoff"), a related party, in which Nordhoff subleased 38,875 square feet in a building to three 15% owned entities by PVI; however, the contemplated project never matriculated and the planned contribution of Nordhoff to PVI was nullified. In June and July of 2020 PVI sold its 15% investments in three entities, including the cannabis licenses associated with them for $2.87 million to support its operations and assigned its three 15% owned entities' subleases with Nordhoff to the buyer as part of the sale. PVI received 15% of the proceeds of the sale of the entities and their cannabis licenses.

Pursuant to an Agreement and Plan of Merger ("Merger Agreement"), dated as of April 6, 2020, by and between, Pineapple Express, Inc., a Wyoming corporation ("Pineapple Express"), and Pineapple, Inc., a Nevada corporation ("Pineapple") and wholly-owned subsidiary of Pineapple Express, effective as of April 15, 2020 (the "Effective Date"), Pineapple Express merged with and into Pineapple, with Pineapple being the surviving entity (the "Reincorporation Merger"). The Reincorporation Merger was consummated to complete Pineapple Express' reincorporation from the State of Wyoming to the State of Nevada. The Merger Agreement, the Reincorporation Merger, the Name Change (as defined below) and the Articles of Incorporation and Bylaws of Pineapple were duly approved by the written consent of shareholders of Pineapple Express owning at least a majority of the outstanding shares of Pineapple Express' common stock. Pursuant to the Merger Agreement, the Company's corporate name changed from "Pineapple Express, Inc." to "Pineapple, Inc."

The Company is based in Los Angeles, California. Through the Company's operating subsidiary Pineapple Express Consulting, Inc. ("PEC"), as well as its PVI portfolio asset, the Company provides capital to its canna-business clientele, leases properties to those canna-businesses, takes equity positions and manages those operations, and provides consulting and technology to develop, enhance, or expand existing and newly formed infrastructures. Pineapple aims to become the leading portfolio management company in the U.S. cannabis sector. The Company's executive team blends enterprise-level corporate expertise with a combined three decades of experience operating in the tightly regulated cannabis industry. Pineapple's strategic asset integration has provided it with the infrastructure to support its subsidiaries with cost-effective access to all segments of the vertical: from cultivation and processing, to distribution, retail and delivery. With its headquarters in Los Angeles, CA, Pineapple's portfolio company, PVI, is rapidly increasing its footprint throughout the state and looking to scale into underdeveloped markets. While PVI is generating revenues from the above-mentioned means, PEC is currently still in development and is currently not generating revenues. The Company receives monthly share equal to approximately 45% of PVI's income that provide regular operating cash flows.

In October 2020, PNPXPRESS, Inc. (an entity managed by PVI) secured three cannabis licenses, including consumer delivery and statewide distribution, from the City of Los Angeles for a retail storefront location at the intersection of Hollywood & Vine (1704 N. Vine Street). The lease was signed in October 2020. Pineapple Express, a 3,460 square foot dispensary was opened in October of 2021. PVI has received 30% equity and will receive a management fee of 10% of sales of this entity.





Impact of COVID-19



In March 2020, the World Health Organization declared the outbreak of a novel coronavirus (COVID-19) as a pandemic, which continues to spread throughout the United States. As a result, significant volatility has occurred in both the United States and International markets. While the disruption is currently expected to be temporary, there is uncertainty around the duration. To date, the Company has experienced declining revenues, difficulty meeting debt covenants, maintaining consistent service quality with reduced revenue, and a loss of access to customers. Management expects this matter to continue to impact our business, results of operations, and financial position, but the ultimate financial impact of the pandemic on the Company's business, results of operations, financial position, liquidity or capital resources cannot be reasonably estimated at this time.





Recent Developments



None


Recent Accounting Pronouncements

Please see section captioned "Recent Accounting Pronouncements" in Note 1 to our unaudited condensed consolidated financial statements included in this Quarterly Report for a discussion of recently issued and adopted accounting pronouncements.





5







Results of Operations



Summary of Results of Operations for the three months ended September 30, 2021,
and 2020:



(In dollars)                         September 30, 2021      September 30, 2020

Revenue                              $                 -     $                 -

Operating expenses:
General and administrative                       127,031                 134,765
Depreciation                                       1,541                   1,541
Total operating expenses                         128,572                 136,306

Operating loss                                  (128,572 )              (136,306 )

Other expense:
Loss from equity method investment               227,822                 101,917
Total other expense                              227,822                 101,917

Loss from operations before taxes               (356,394 )              (238,223 )

Provision for income taxes                             -                       -

Net loss                             $          (356,394 )   $          (238,223 )




Revenue


Revenue from operations for the three months ended September 30, 2021, and 2020, was $0. The Company has not yet generated any revenue.





General and Administrative


General and administrative expenses for the three months ended September 30, 2021, were $127,031, a decrease of approximately $7,700, or 5.8 %, from $134,765 during the three months ended September 30, 2020. Management does not consider such decrease as material.





Depreciation


Depreciation expense was $1,541 in the three months ended September 30, 2021, and 2020.





Operating Loss



Operating loss for the three months ended September 30, 2021, was $128,572, a decrease of approximately $7,700, or approximately 5.8% from an operating loss from continuing operations of $136,306 during the three months ended September 30, 2020. Such decrease is not considered material.





Other Expense


During the three months ended September 30, 2021, the Company has total other expense of $227,822, consisting of losses from the Company's equity method investment of $227,822.

During the three months ended September 30, 2020, the Company has total other expense of $101,917, consisting of losses from the Company's equity method investment of $101,917.





6







Net Loss


As a result of the foregoing, the Company recorded a net loss of $356,394 for the three months ended September 30, 2021, as compared to a net loss of $238,223 for the three months ended September 30, 2020. Most of the decrease is attributable to the loss from equity method investment.





Summary of Results of Operations for the nine months ended September 30, 2021,
and 2020:



(In dollars)                                    September 30, 2021      September 30, 2020

Revenue                                        $                  -     $                 -

Operating expenses:
General and administrative                                  413,030                 528,350
Consulting expense - Stock-based
compensation - related party                                 35,000                       -
Depreciation                                                  4,623                   5,320
Total operating expenses                                    452,653                 533,670

Operating loss                                             (452,653 )              (533,670 )

Other expense:
Interest expense                                                  -                  53,821
Loss from equity method investment                          790,126                 199,769
Total other expense                                         790.126                 253,590

Loss from operations before taxes                        (1,242,779 )              (787,260 )

Provision for income taxes                                        -                       -

Net loss                                       $         (1,242,779 )   $          (787,260 )




Revenue


Revenue from operations for the nine months ended September 30, 2021, and 2020, was $0. The Company has not yet generated any revenue.





General and Administrative


General and administrative expenses for the nine months ended September 30, 2021, were $413,030, a decrease of $115,320, or 21.9 %, from $528,350 during the nine months ended September 30, 2020. The Company leased office space under an operating lease expiring in June 2020, under ASU 2016-02. The Company recognized $0 and approximately $42,000 of periodic lease expense in the nine months ended September 30, 2021, and 2020, respectively. Professional fees and consulting fees decreased by approximately $87,000 and $99,000, respectively, offset by an increase in accounting fees by approximately $106,000.





Depreciation


Depreciation expense was $4,623 and $5,320 in the nine months ended September 30, 2021, and 2020, respectively. This is consistent with the depreciable asset base which did not change for the nine months ended September 30, 2021, and 2020.

Consulting expense - stock-based compensation- related party

During the nine months ended September 30, 2021, the Company issued 350,000 shares of restricted stock to the Company's Directors and one officer for aggregate fair value of $35,000.





7







Operating Loss


Operating loss for the nine months ended September 30, 2021, was $452,653, a decrease of $81,017, or approximately 15.2% from an operating loss from continuing operations of $533,670 during the nine months ended September 30, 2020. Most of the decrease is attributable to a decrease in periodic lease expense, consulting fees and professional fees, offset by an increase in accounting fees.





Other Expense


During the nine months ended September 30, 2021, the Company has total other expense of $790,126, consisting of losses from the Company's equity method investment of $790,126.

During the nine months ended September 30, 2020, the Company has total other expense of $253,590, consisting of interest expense of $53,821 and losses from the Company's equity method investment of $199,769.





Net Loss


As a result of the foregoing, the Company recorded a net loss of $1,242,779 for the nine months ended September 30, 2021, as compared to a net loss of $787,260 for the nine months ended September 30, 2020.

Liquidity and Capital Resources

As of September 30, 2021, we had a working capital deficit of $3,037,966, and $0 in cash. As of September 30, 2021, the Company's current liabilities included $734,077 in accounts payable and accrued liabilities, $126,481 in accounts payable and accrued liabilities related party, $52,408 in accrued interest payable, $858,986 in related party notes payable, $19,838 in other notes payable, $615,000 in settlement payable related party, $169,000 in advances on agreement, and $100,048 in contingent liabilities. We have funded our operations since inception primarily through the issuance of our equity securities in private placements to third parties, and/or promissory notes to related parties for cash. The cash was used primarily for operating activities, including cost of employees, management services, professional fees, consultant fees, and travel. Our management expects that cash from operating activities will not provide sufficient cash to fund normal operations, support debt service, or undertake certain investments we anticipate prosecuting for our business proposition both in the near and intermediate terms. We will continue to rely on financing provided under notes from related and third-party party sources, as well as sale of shares of our common stock in private placements, to fund our expected cash requirements.

We intend to continue raising additional capital through related party loans. Additionally, in 2021 the Company is planning to apply to have its common stock quoted on the OTC Markets, at which point the Company plans to raise money through issuances of debt and/or equity securities in private placements to accredited investors. There can be no assurance that these funds will be available on terms acceptable to us, if at all, or will be sufficient to enable us to fully complete our development activities or sustain operations. If we are unable to raise sufficient additional funds, we will have to develop and implement a plan to further extend payables, reduce overhead and operations, or scale back our current business plan until sufficient additional capital is raised to support further operations. There can be no assurance that such a plan will be successful.

Our consolidated financial statements included elsewhere in this quarterly report have been prepared assuming that we will continue as a going concern, which contemplates continuity of operations, realization of assets, and liquidation of liabilities in the normal course of business. As reflected in such consolidated financial statements, we had an accumulated stockholders' deficit of $15.8 million, and had a net loss of $1,242,779, and utilized net cash of $61,375 in operating activities for the nine months ended September 30, 2021. These factors raise substantial doubt about our ability to continue as a going concern. In addition, our independent registered public accounting firms in their audit reports to our consolidated financial statements for the fiscal years ended December 31, 2020, and 2019, expressed substantial doubt about our ability to continue as a going concern. Our ability to continue as a going concern was raised due to our net losses and negative cash flows from operations since inception and our expectation that these conditions may continue for the foreseeable future. In addition, we will require additional financing to fund future operations. Our condensed consolidated financial statements included elsewhere in this quarterly report do not include any adjustments related to the recoverability and classification of recorded asset amounts or the amounts and classification of liabilities that might be necessary should we be unable to continue as a going concern.

Based on our management's estimates and expectation to continue to receive short-term debt funding from a related party on as needed basis, we believe that current funds on hand as of the date of issuance and proceeds of such loans will be sufficient for us to continue operations beyond twelve months from the filing of this Form 10-Q. Our ability to continue as a going concern is dependent on our ability to execute our business strategy and in our ability to raise additional funds. Management is currently seeking additional funds, primarily through the issuance of equity and/or debt securities for cash to operate our business; however, we can give no assurance that any future financing will be available or, if at all, and if available, that it will be on terms that are satisfactory to us. Even if we can obtain additional financing, it may contain undue restrictions on our operations, in the case of debt financing, or cause substantial dilution for our stockholders, in the case of equity and/or convertible debt financing.





Sources and Uses of Cash



Operating Activities


During the nine months ended September 30, 2021, we used $61,375 of cash in operating activities, primarily as a result of our net loss of $1,242,779, net of non-cash operating expenses of $829,749, including depreciation expense of $4,623, stock-based compensation of $35,000 and a loss from the Company's equity method investment of $790,126. Operating liabilities increased by $351,655, primarily due to an increase in balances due to affiliates of $271,571 an increase in accounts payable and accrued liabilities (including related party) of $80,084.

During the nine months ended September 30, 2020, we used $436,746 of cash in operating activities, primarily as a result of our net loss of $787,260, net of non-cash operating expenses of $285,022, including $80,300 in stock-based compensation, depreciation expense of $5,320, and a loss from the Company's equity method investment of $199,769. Operating assets and liabilities increased by $65,492, primarily due to a decrease in security deposits of $7,944, a decrease in accounts payable and accrued liabilities of $37,073, an increase in accrued interest payable of $49,857, and an increase in balances due to affiliates of $44,764.





8







Investing Activities


During the nine months ended September 30, 2021, and 2020, we had no cash flows from investing activities.





Financing Activities


During the nine months ended September 30, 2021, we received $249,000 in cash from private placement to third parties. Advances from affiliates totaled $56,325 and repayment amounted to $243,950 in the nine months ended September 30, 2021.

During the nine months ended September 30, 2020, we received $436,746 in cash from financing activities from net proceeds from related party notes payable.





Going Concern Qualification


The accompanying unaudited condensed consolidated financial statements have been prepared assuming that the entity will continue as a going concern. As discussed in Note 3 to the unaudited condensed consolidated financial statements, the Company has suffered recurring losses from operations and has a net capital deficiency that raise substantial doubt about its ability to continue as a going concern. Management's plans in regard to these matters are also described in Note 3. The unaudited condensed consolidated financial statements do not include any adjustments that might result from the outcome of this uncertainty.

Off-Balance Sheet Arrangements

We do not have any off-balance sheet arrangements as of September 30, 2021, and December 31, 2020, that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources.

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