Pinterest : announces TwoTwenty, an experimental products team and in-house incubator
November 16, 2021 at 09:37 am EST
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Pinterest announces TwoTwenty, an experimental products team and in-house incubator
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November 16, 2021
News, Product
With thousands of experiments running weekly and the latest in computer vision and machine learning powering technology like camera search, inclusive products and live shopping, innovation is built into the Pinterest DNA. Today we're officially announcing an extension of that spirit with a new team. Named after the address of the first Pinterest office,TwoTwentyis an incubator team made up of engineers, designers, and content and product experts dedicated to the rapid testing and launching of new ideas like Pinterest TV.
Ideas come from across the company via Makeathons and a submission portal called Idea Factory. TwoTwenty then goes to work researching, prototyping and testing to identify features with traction. After experimentation, these incubation ideas are productionized at scale and handed off to other teams within the company.
TwoTwenty's first exploration was with live-streamed creator events, which evolved based on creator and Pinner feedback to include features like rewatching and shopping product recommendations, which are now included in today's version of Pinterest TV. As part of the effort, the team launched a virtual studio with producers who work directly with creators to develop content and go live on a "stage" in front of millions of Pinners.
"With TwoTwenty, we prioritize a collaborative approach and accelerate ideas from employees around the company. With the resources of an established brand, we're able to explore and invest in new solutions to help people find inspiration to live a life they love." - David Temple, Product Lead for Team TwoTwenty
"TwoTwenty is where rapid innovation happens across disciplines, bringing the latest in technology together with emotional wellbeing to build products that complement people's lives, rather than consume them." - Meredith Arthur, Content Lead for TwoTwenty
TwoTwenty is looking for new team members. Learn more attwo twenty.pinterest.com!
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Pinterest Inc. published this content on 16 November 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 16 November 2021 14:36:11 UTC.
Pinterest, Inc. is a visual search and discovery company. The Companyâs primary service, Pinterest, can be accessed through its mobile application or the Web. People use Pinterest to find ideas. As they browse Pinterest content, Pins, they fine-tune their tastes and find the idea. Users interact with the platform in multi-session journeys to find inspiration, curate their latest look, plan their next project and shop from brands. It has approximately 498 million monthly active users across the world. Content on Pinterest comes from a variety of sources, including retailers, brands, creators, publishers and users. It acquires that content via a range of methods, including product catalog uploads, direct publishing, and user curation. Content formats include images that allow the user to click into an idea to learn more, videos that provide the steps of an idea, and products that brands and merchants upload from catalogs.
PINTEREST, INC. 
