Pride Month has just kicked off,and people are turning to Pinterest to celebrate their identities and find their voice within the LGBTQ+ community. Pinterest has always been a positive place where people can explore their dreams, discover ideas to express their true colors, and to be themselves.
Every year, people increasingly come to Pinterest to show their Pride andLGBTQ+ flagsare a recognizable way to celebrate and show the world who they are. Searches on 'bisexual pride flag' (up 5x), 'genderfluid flag' (up 4.5x), 'lesbian flag' (up 4x) or 'asexual flag' (up 3x)1continue to grow in popularity year over year.
Also, searches reveal that Pinterest is the place where people findinspiration for coming out, a moment that can be difficult for many but also represents a milestone worth celebrating. Searches for 'coming out cake' have grown by 2.5x times, 'coming out party' in +67% and 'coming out photoshoot'2 grew 44%, showing that Pinners are searching for creative ways to make this moment personal and unique.