Pinterest : supports Mental Health Awareness Month and sheds light on emotional well-being
April 28, 2021 at 10:08 am EDT
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Pinterest supports Mental Health Awareness Month and sheds light on emotional well-being
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April 28, 2021
Company, Creators, News
As Pinterest continues to focus on inspiration and building a positive corner of the internet, this May we are supporting emotional well-being with a continued and deepened focus on mental health for Pinners and Pinployees. Partnerships with Bebe Rexha, #HalfTheStory, and mental health advocates will encourage inspiration and positivity through shared personal stories of perseverance and resilience.
The pandemic has brought mental health to the foreground. Arecent surveyconducted by the CDC found 42% of respondents reported anxiety or depression symptoms. We know thatPinners are 20% more likely than the rest of the population to have mental and emotional well-being top of mind during COVID-191, and beyond the pandemic these numbers are expected to increase. Overall, searches for mental health awareness month are 2.5x greater this year than last2, and as we come out of a challenging year, Pinners seem to be prioritizing their mental health now more than ever.
Searches for the following mental health and well-being topics have increased3:
Mental health tattoos (13x)
Mental well-being quotes (11x)
Yoga meditation space (8x)
Mental glow up (3.5x)
Mental health challenge (2.7x)
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Pinterest Inc. published this content on 28 April 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 28 April 2021 14:07:05 UTC.
Pinterest, Inc. is a visual search and discovery company. The Companyâs primary service, Pinterest, can be accessed through its mobile application or the Web. People use Pinterest to find ideas. As they browse Pinterest content, Pins, they fine-tune their tastes and find the idea. Users interact with the platform in multi-session journeys to find inspiration, curate their latest look, plan their next project and shop from brands. It has approximately 498 million monthly active users across the world. Content on Pinterest comes from a variety of sources, including retailers, brands, creators, publishers and users. It acquires that content via a range of methods, including product catalog uploads, direct publishing, and user curation. Content formats include images that allow the user to click into an idea to learn more, videos that provide the steps of an idea, and products that brands and merchants upload from catalogs.
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