PJSC Sberbank : Kamchatsky Krai leads Far East regions in tourist growth

The SberAnalytics platform (part of the Sber ecosystem) has prepared a report on the development of domestic tourism based on tourist spending. Deputy Chairman of the Sberbank Executive Board Anatoly Popov noted at the Eastern Economic Forum that Kamchatsky Krai is the leader in the Russian Far East in terms of tourist growth for 2021, with an average increase of over 50% over seven months.

Amur Region and the Republic of Buryatia also demonstrated stable positive growth, with an average of 30% for Jan-Jul, 2021, compared to the same seven months in 2019. In July, Buryatia topped the far eastern ranking in terms of increase of tourist flow from far-out regions (82%, with 73% in Kamchatka). Curiously, Russia's far eastern subjects are ahead of its more southern regions when it comes to these indicators and are the most popular tourist destinations for Russians in the summer. Kaliningrad Region is the leading region in Russia (over 200% in June 2021 compared to June 2019).

SberAnalytics data show that domestic tourism is steadily developing - in Russia in general and in the Russian Far East in particular. Russians have started vacationing at home much more and are discovering Russia's massive potential for themselves. I think this is a good opportunity for the regions to relaunch their tourism strategies, determine their focuses of attraction, and deliberately develop them. Our Tourism analytical panel for heads of subjects of the Russian Federation and representatives of administrations and line ministries will help with this. It will help them determine priorities for the development of tourism infrastructure, compete for investments, and evaluate tourism's contribution to the regional economy.

Anatoly Popov

Deputy Chairman of the Executive Board, Sberbank

The Tourism panel contains:

• tourist profile - key tourism indicators (number of trips, amount spent, number of unique tourists) down to the month, quarter, and year, a heat map of key indicators by region and country, and tourist flow and expense patterns.
• event analysis - a comparison of any time periods by key indicators of the number of tourists and their spending.
• geoanalytics of tourism infrastructure - allocation of tourist attraction spots, heat maps showing infrastructure efficiency and attractions.
• Further information on the website.

SberAnalytics is a cloud-based analytical platform for entrepreneurs and public authorities. It includes industry solutions and services, recommendation models, information and analytical reports, and monitoring in various industries - both readymade and on request. The platform helps the business sector and regions locate growth zones and can streamline strategic and tactical management at all levels: national, regional, municipal, neighborhood, as well as at the level of a shopping center or specific outlet.