PJSC Sberbank : SberPrimeCity, a new gamification campaign by SberSpasibo

SberSpasibo has marketed SberPrimeCity, a two-tier gamification campaign aligned with SberSpasibo's gamification projects allowing its participants to win great prizes: from 10,000 SberSpasibo reward points, up to a 10% increase in earned points across popular shopping categories, and discounts and promotional codes from SberPrime subscription services.

The playing ground is a pre-marked map where a participant makes moves. Moving forward, they receive a prize pre-displayed on the map. You need to throw the dice and make as many moves as the dice tells you to. The first gamification level is available to all participants of SberSpasibo, and the second is available to SberPrime subscribers.

Andrey Pisarev, director of the Loyalty Division, Sberbank, CEO of the SberSpasibo Loyalty Program:

"SberPrimeCity is our new multi-level campaign designed as classic and well-known action games. It is more fun to play with a SberPrime subscription, because then you can make moves on two levels at once, getting even more good prizes. Another captivating feature of the mechanics is that the participant immediately sees the prize to which they move. This way, it is more interesting to make your way to the victory."

The campaign will run until December 15, 2022, inclusive.