A video by singer/blogger Danya Milokhin has premiered today for the Sber-Visa advertising campaign. Called 'On Top Everywhere', the video is about Milokhin's personal experience, his attitude to money, and an inspiration to fans as the singer invites them to leave fear behind when evolving in an area they truly like, be it gaming, fashion, art, or sport.

Through the video, Sber supports young people in their aspirations to do things that bring the joy of self-actualization.

The video is unique and interactive, letting viewers pick the ending of the story.

It's available on the website of the project.

Those who'd like to stay on top can take out a Visa SberCard online until July 6 and have a chance to win one of the prizes the ecosystem has prepared: a three-month SberPrime subscription, a 90-day Optimum plan for Okko users, and promo codes from Rambler/kassa (RUB 1,250), SberMegaMarket (RUB 2,500), and Skillbox (RUB 3,000).

Clients between 14 and 21 YO can use Visa SberCards for free until the end of the next month after taking it out to see the benefits of this card without paying for a trial period and get reward points in cafés and restaurants (5%), on transport (5%), or when buying clothing and footwear (1.5%).

In his new music video 'On Top Everywhere', Danya Milokhin claims that anyone doing what one really likes can be successful, while money is a means to make dreams come true if spent wisely. We at Sber support this message and offer young people some financial services that let them manage their finances the right way by getting increased cashback in categories for young people when using a SberCard, save up for inspiring goals via SberBank Online, and enjoy great deals on services with a SberPrime subscription.

Denis Okhrimovich,

Head of marketing under the Retail Business Unit, Sberbank

In this time of limitless opportunities and access to the Internet, anyone can try oneself in things that really drive them. Look at me, I've been through a lot but have always gone for the things I loved, like coming up with unusual content, making cool videos with it, writing songs, performing on a big stage. And here I am, on top. Look for your place in the word, try new things. If you really want it, you'll succeed.'

Danya Milokhin,

Singer and blogger

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Sberbank of Russia published this content on 17 May 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 17 May 2021 14:57:05 UTC.