PLAID,Inc. announced that the Company has made a resolution at the Board of Directors held on December 21, 2021, to make the following changes in the organizations and personnel of the Company effective on January 1, 2022. Organizational Change: (1) "Product Division" and "Business Division" were merged, and renamed to "KARTE Division". This division integrates members who are involved in the development and provision of KARTE from the existing "Product Division" and "Business Division". By shortening the distance between customers and the development team, it will enable product development that is more tailored to the needs of customers and promote the expansion of KARTE's use cases. (2) "EcoSystem Division" Established: The division aims for developing the ecosystem through the development of new solutions with tech partners by utilizing the fundamental technologies that the Company has developed through the provision and operation of KARTE. (3) "Lab Division" Established: The division works on new business and product development of the Company that covers basic technologies and infrastructures related to data processing, as well as business development using these technologies, with a focus on long-term technology development, basic technologies and infrastructure for data processing, as well as business development using these technologies. (4) Renamed "Administrative Division" to "Accelerator Division": The Company positions the so-called administrative departments such as finance, accounting, legal, general affairs, human resources, and labor affairs as "Accelerators" that play a necessary role in accelerating the business under the governance of sound corporate management. The division has been renamed to embody this concept.
Plaid Inc is a Japan-based company mainly engaged in the provision of customer experience (CX) platform KARTE to businesses operating websites and smartphone applications in a cloud format. The Company is engaged in the development of the CX platform KARTE. By incorporating KARTE into websites and smartphone applications operated by businesses, businesses collect and analyze data on the behavior of users who visit those websites and smartphone applications, organize and visualize data on a user-by-user basis, and personalize communication via websites, smartphone applications, emails and chats to each user or user segments. The Company is also engaged in the operation of a media called XD to provide information on the Internet.
PLAID,INC. 
