Plaid has announced the launch of its newest product, Assets. The launch of Assets, which was released in beta in 2017, marks an important step in the digitization of the loan application process. With Assets, lenders can now embed Plaid directly into their applications to drive operational efficiency and help ensure information completeness and integrity. Assets is also a key win for borrowers; they can now share with lenders the information they need, in seconds, directly from the source.