Unless the context requires otherwise, references in this report to the
"Company," "we," "us" and "our" refer to Planet Fitness, Inc. and its
consolidated subsidiaries.
Overview
We are one of the largest and fastest-growing franchisors and operators of
fitness centers in the United States by number of members and locations, with a
highly recognized national brand. Our mission is to enhance people's lives by
providing a high-quality fitness experience in a welcoming, non-intimidating
environment, which we call the Judgement Free Zone, where anyone-and we mean
anyone-can feel they belong. Our bright, clean stores are typically 20,000
square feet, with a large selection of high-quality, purple and yellow Planet
Fitness-branded cardio, circuit- and weight-training equipment and friendly
staff trainers who offer unlimited free fitness instruction to all our members
in small groups through our PE@PF program. We offer this differentiated fitness
experience at only $10 per month for our standard membership. This exceptional
value proposition is designed to appeal to a broad population, including
occasional gym users and the approximately 80% of the U.S. and Canadian
populations over age 14 who are not gym members, particularly those who find the
traditional fitness club setting intimidating and expensive. We and our
franchisees fiercely protect Planet Fitness' community atmosphere-a place where
you do not need to be fit before joining and where progress toward achieving
your fitness goals (big or small) is supported and applauded by our staff and
fellow members.
As of March 31, 2021, we had more than 14.1 million members and 2,146 stores in
all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico and
Australia. Of our 2,146 stores, 2,043 are franchised and 103 are
corporate-owned. As of March 31, 2021, we had commitments to open more than
1,000 new stores under existing ADAs.
COVID-19 Impact
On March 11, 2020, the World Health Organization declared a global pandemic
related to the COVID-19 outbreak. The pandemic has caused unprecedented economic
volatility and uncertainty, which has negatively impacted our recent operating
results. In response to the COVID-19 pandemic, we proactively closed all of our
stores system wide in March 2020. Our stores began reopening in early May 2020
as local guidelines allowed, and as of March 31, 2021, 2,110 of our stores were
open and operating, of which 2,009 were franchisee-owned stores and 101 were
corporate-owned stores. As COVID-19 continues to impact areas in which our
stores operate, certain of our stores have had to re-close, and additional
stores may have to re-close, pursuant to local guidelines. As previously
announced, members have not and will not be charged membership dues while our
stores are closed and are credited for any membership dues paid for periods when
our stores were closed. We have experienced and continue to expect to experience
decreased new store development and remodels, as well as decreased replacement
equipment sales for 2021 as a result of the COVID-19 pandemic.
We continue to reopen stores as local authorities issue guidelines authorizing
the reopening of fitness centers and we determine it is safe to do so. As stores
reopened we have recognized franchise revenue and corporate-owned store revenue
associated with any membership dues collected prior to store closures. We
continue to defer revenue for stores that have not yet reopened. We may have to
defer further revenue in the future for stores that are required to re-close.
The duration of the COVID-19 pandemic and the extent of its impact on our
business cannot be reasonably estimated at this time. We anticipate that the
COVID-19 pandemic will continue to negatively impact our operating results in
future periods. As a result of COVID-19 we have experienced to date, and may
continue to experience, a decrease in our net membership base. We are not
providing guidance at this time due to continued uncertainty around the duration
and impact of COVID-19.
We have taken a number of actions to efficiently manage the business, as well as
increase liquidity and financial flexibility in order to mitigate the impact of
the COVID-19 pandemic on our business. Although we expect the COVID-19 pandemic
to continue to negatively impact the Company's operations and cash flows, based
on management's current expectations and currently available information, the
Company believes current cash and cash from operations will be sufficient to
meet its operating cash requirements, planned capital expenditures and interest
and principal payments for at least the next twelve months.
Our segments
We operate and manage our business in three business segments: Franchise,
Corporate-owned stores and Equipment. Our Franchise segment includes operations
related to our franchising business in the United States, Puerto Rico, Canada,
Panama, Mexico and Australia, including revenues and expenses from the NAF. Our
Corporate-owned stores segment includes operations with respect to all
corporate-owned stores throughout the United States and Canada. The Equipment
segment primarily includes the sale of equipment to our United States
franchisee-owned stores. We evaluate the performance of our segments and
allocate resources to them based on revenue and earnings before interest, taxes,
depreciation and amortization, referred to as Segment EBITDA. Revenue and
Segment EBITDA for all operating segments include only transactions with
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unaffiliated customers and do not include intersegment transactions. The tables
below summarize the financial information for our segments for the three months
ended March 31, 2021 and March 31, 2020. "Corporate and other," as it relates to
Segment EBITDA, primarily includes corporate overhead costs, such as payroll and
related benefit costs and professional services that are not directly
attributable to any individual segment.
                                        Three months ended
                                            March 31,
(in thousands)                         2021           2020
Revenue
Franchise segment                   $  64,061      $  58,529
Corporate-owned stores segment         37,877         40,516
Equipment segment                       9,939         28,186
Total revenue                       $ 111,877      $ 127,231

Segment EBITDA
Franchise                           $  41,180      $  36,746
Corporate-owned stores                 10,691         12,007
Equipment                               1,830          6,367
Corporate and other                    (8,656)        (8,748)
Total Segment EBITDA(1)             $  45,045      $  46,372



(1)Total Segment EBITDA is equal to EBITDA, which is a metric that is not
presented in accordance with U.S. GAAP. Refer to "-Non-GAAP financial measures"
for a definition of EBITDA and a reconciliation to net (loss) income, the most
directly comparable U.S. GAAP measure.

A reconciliation of income from operations to Segment EBITDA is set forth
below:
                                                               Corporate-owned                               Corporate and
(in thousands)                             Franchise               stores                Equipment               other                Total
Three months ended March 31, 2021
Income (loss) from operations             $  39,285          $          1,380          $      637          $      (11,896)         $ 29,406
Depreciation and amortization                 1,895                     9,266               1,261                   3,052            15,474
Other income (expense)                            -                        45                 (68)                    188               165
Segment EBITDA(1)                         $  41,180          $         10,691          $    1,830          $       (8,656)         $ 45,045

Three months ended March 31, 2020
Income (loss) from operations             $  34,824          $          5,679          $    5,105          $      (11,341)         $ 34,267
Depreciation and amortization                 1,927                     7,322               1,262                   2,281            12,792
Other (expense) income                           (5)                     (994)                  -                     312              (687)
Segment EBITDA(1)                         $  36,746          $         12,007          $    6,367          $       (8,748)         $ 46,372



(1)Total Segment EBITDA is equal to EBITDA, which is a metric that is not
presented in accordance with U.S. GAAP. Refer to "-Non-GAAP Financial Measures"
for a definition of EBITDA and a reconciliation to net income, the most directly
comparable U.S. GAAP measure.
How we assess the performance of our business
In assessing the performance of our business, we consider a variety of
performance and financial measures. The key measures for determining how our
business is performing include the number of new store openings, same store
sales for both corporate-owned and franchisee-owned stores, system-wide sales,
EBITDA, Adjusted EBITDA, Segment EBITDA, Adjusted net income, and Adjusted net
income per share, diluted. See "-Non-GAAP financial measures" below for our
definition of EBITDA, Adjusted EBITDA, Adjusted net income, and Adjusted net
income per share, diluted and why we present EBITDA, Adjusted EBITDA, Adjusted
net income, and Adjusted net income per share, diluted, and for a reconciliation
of our EBITDA, Adjusted EBITDA, and Adjusted net income to net income, the most
directly comparable financial measure calculated and presented in accordance
with U.S. GAAP, and a reconciliation of Adjusted net income per share, diluted
to net income per share, diluted, the most directly comparable financial measure
calculated and presented in accordance with U.S. GAAP.
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Number of new store openings
The number of new store openings reflects stores opened during a particular
reporting period for both corporate-owned and franchisee-owned stores. Opening
new stores is an important part of our growth strategy and we expect the
majority of our future new stores will be franchisee-owned. Before we obtain the
certificate of occupancy or report any revenue for new corporate-owned stores,
we incur pre-opening costs, such as rent expense, labor expense and other
operating expenses. Some of our stores open with an initial start-up period of
higher than normal marketing and operating expenses, particularly as a
percentage of monthly revenue. New stores may not be profitable and their
revenue may not follow historical patterns.
The following table shows the change in our corporate-owned and franchisee-owned
store base for the three months ended March 31, 2021 and 2020:
                                                                                          Three months ended March 31,
                                                                                      2021                             2020
Franchisee-owned stores:
Stores operated at beginning of period                                                2,021                              1,903
New stores opened                                                                        22                                 38
Stores debranded, sold or consolidated(1)                                                 -                                 (1)
Stores operated at end of period(2)                                                   2,043                              1,940

Corporate-owned stores:
Stores operated at beginning of period                                                  103                                 98
New stores opened                                                                         -                                  1

Stores operated at end of period(2)                                                     103                                 99

Total stores:
Stores operated at beginning of period                                                2,124                              2,001
New stores opened                                                                        22                                 39
Stores acquired, debranded, sold or consolidated(1)                                       -                                 (1)
Stores operated at end of period(2)                                                   2,146                              2,039



(1)The term "debrand" refers to a franchisee-owned store whose right to use the
Planet Fitness brand and marks has been terminated in accordance with the
franchise agreement. We retain the right to prevent debranded stores from
continuing to operate as fitness centers. The term "consolidated" refers to the
combination of a franchisee's store with another store located in close
proximity with our prior approval. This often coincides with an enlargement,
re-equipment and/or refurbishment of the remaining store.
(2)The "stores operated" includes stores that have closed temporarily related to
the COVID-19 pandemic. All stores were closed in March 2020 in response to
COVID-19, and as of March 31, 2021, 2,110 were re-opened and operating, of which
2,009 were franchisee-owned stores and 101 were corporate-owned stores.
Same store sales
Same store sales refers to year-over-year sales comparisons for the same store
sales base of both corporate-owned and franchisee-owned stores. We define the
same store sales base to include those stores that have been open and for which
monthly membership dues have been billed for longer than 12 months. We measure
same store sales based solely upon monthly dues billed to members of our
corporate-owned and franchisee-owned stores.
Several factors affect our same store sales in any given period, including the
following:
•the number of stores that have been in operation for more than 12 months;
•the percentage mix and pricing of PF Black Card and standard memberships in any
period;
•growth in total net memberships per store;
•consumer recognition of our brand and our ability to respond to changing
consumer preferences;
•overall economic trends, particularly those related to consumer spending;
•our ability and our franchisees' ability to operate stores effectively and
efficiently to meet consumer expectations;
•marketing and promotional efforts;
•local competition;
•trade area dynamics; and
•opening of new stores in the vicinity of existing locations.
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Consistent with common industry practice, we present same store sales as
compared to the same period in the prior year and which is calculated for a
given period by including only sales from stores that had sales in the
comparable months of both years. Same store sales of our international stores
are calculated on a constant currency basis, meaning that we translate the
current year's same store sales of our international stores at the same exchange
rates used in the prior year. Since opening new stores will be a significant
component of our revenue growth, same store sales is only one measure of how we
evaluate our performance.
Stores acquired from or sold to franchisees are removed from the
franchisee-owned or corporate-owned same store sales base, as applicable, upon
the ownership change and for the 12 months following the date of the ownership
change. These stores are included in the corporate-owned or franchisee-owned
same store sales base, as applicable, following the 12th month after the
acquisition or sale. These stores remain in the system-wide same store sales
base in all periods. As a result of the COVID-19 pandemic, membership levels in
the current year period were below the levels they were at during the three
months ended March 31, 2020, which negatively impacted same store sales in the
three months ended March 31, 2021.
The following table shows our same store sales for the three months ended March
31, 2021 and 2020:
                                                       Three months ended March 31,
                                                            2021                   2020
Same store sales data
Same store sales growth:
Franchisee-owned stores                                              (14.7) %      10.0  %
Corporate-owned stores                                               (18.2) %       7.3  %
Total stores                                                         (14.9) %       9.8  %
Number of stores in same store sales base:
Franchisee-owned stores                                              1,605        1,579
Corporate-owned stores                                                  83           67
Total stores                                                         1,688        1,662



Total monthly dues and annual fees from members (system-wide sales)
We define system-wide sales as total monthly dues and annual fees billed by us
and our franchisees. System-wide sales is an operating measure that includes
sales by franchisees that are not revenue realized by the Company in accordance
with GAAP, as well as sales by our corporate-owned stores. While we do not
record sales by franchisees as revenue, and such sales are not included in our
consolidated financial statements, we believe that this operating measure aids
in understanding how we derive royalty revenue and is important in evaluating
our performance. We review the total amount of dues we collect from our members
on a monthly basis, which allows us to assess changes in the performance of our
corporate-owned and franchisee-owned stores from period to period, any
competitive pressures, local or regional membership traffic patterns and general
market conditions that might impact our store performance. We collect monthly
dues on or around the 17th of every month. We collect annual fees once per year
from each member based upon when the member signed his or her membership
agreement. System-wide sales were $765 million and $916 million, during the
three months ended March 31, 2021 and 2020, respectively.

Non-GAAP financial measures
We refer to EBITDA and Adjusted EBITDA as we use these measures to evaluate our
operating performance and we believe these measures provide useful information
to investors in evaluating our performance. EBITDA and Adjusted EBITDA as
presented in this Quarterly Report on Form 10-Q are supplemental measures of our
performance that are neither required by, nor presented in accordance with U.S.
GAAP. EBITDA and Adjusted EBITDA should not be considered as substitutes for
U.S. GAAP metrics such as net income or any other performance measures derived
in accordance with U.S. GAAP. Also, in the future we may incur expenses or
charges such as those used to calculate Adjusted EBITDA. Our presentation of
EBITDA and Adjusted EBITDA should not be construed as an inference that our
future results will be unaffected by unusual or nonrecurring items. We have also
disclosed Segment EBITDA as an important financial metric utilized by the
Company to evaluate performance and allocate resources to segments in accordance
with ASC 280, Segment Reporting. As part of such disclosure in "Our Segments"
within Management's Discussion and Analysis of Financial Condition and Results
of Operations, the Company has provided a reconciliation from income from
operations to Total Segment EBITDA, which is equal to the Non-GAAP financial
metric EBITDA.
We define EBITDA as net income before interest, taxes, depreciation and
amortization. We believe that EBITDA, which eliminates the impact of certain
expenses that we do not believe reflect our underlying business performance,
provides useful information to investors to assess the performance of our
segments as well as the business as a whole. Our board of directors
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also uses EBITDA as a key metric to assess the performance of management. We
define Adjusted EBITDA as net income before interest, taxes, depreciation and
amortization, adjusted for the impact of certain additional non-cash and other
items that we do not consider in our evaluation of ongoing performance of the
Company's core operations. These items include certain purchase accounting
adjustments, stock offering-related costs, and certain other charges and gains.
We believe that Adjusted EBITDA is an appropriate measure of operating
performance in addition to EBITDA because it eliminates the impact of other
items that we believe reduce the comparability of our underlying core business
performance from period to period and is therefore useful to our investors in
comparing the core performance of our business from period to period.
A reconciliation of net income to EBITDA and Adjusted EBITDA is set forth below
for the three months ended March 31, 2021 and 2020:
                                                       Three months ended March 31,
                                                            2021                    2020
(in thousands)
Net income                                      $         6,190                  $ 10,383
Interest income                                            (217)                   (1,927)
Interest expense                                         20,244                    20,240
Provision for income taxes                                3,354                     4,884
Depreciation and amortization                            15,474                    12,792
EBITDA                                          $        45,045                  $ 46,372
Purchase accounting adjustments-revenue(1)                   69                        68
Purchase accounting adjustments-rent(2)                     117                       141

Pre-opening costs(3)                                        365                       361
Insurance recovery(4)                                    (2,175)                        -
Tax benefit arrangement remeasurement(5)                   (348)                     (502)
Other(6)                                                    635                        93
Adjusted EBITDA                                 $        43,708                  $ 46,533



(1)Represents the impact of revenue-related purchase accounting adjustments
associated with the 2012 Acquisition. At the time of the 2012 Acquisition, the
Company maintained a deferred revenue account, which consisted of deferred ADA
fees, deferred franchise fees, and deferred enrollment fees that the Company
billed and collected up front but recognizes for U.S. GAAP purposes at a later
date. In connection with the 2012 Acquisition, it was determined that the
carrying amount of deferred revenue was greater than the fair value assessed in
accordance with ASC 805-Business Combinations, which resulted in a write-down of
the carrying value of the deferred revenue balance upon application of
acquisition push-down accounting under ASC 805. These amounts represent the
additional revenue that would have been recognized in these periods if the
write-down to deferred revenue had not occurred in connection with the
application of acquisition pushdown accounting.
(2)Represents the impact of rent-related purchase accounting adjustments. In
accordance with guidance in ASC 805 - Business Combinations, in connection with
the 2012 Acquisition, the Company's deferred rent liability was required to be
written off as of the acquisition date and rent was recorded on a straight-line
basis from the acquisition date through the end of the lease term. This resulted
in higher overall recorded rent expense each period than would have otherwise
been recorded had the deferred rent liability not been written off as a result
of the acquisition push down accounting applied in accordance with ASC 805.
Adjustments of $49 and $41 in the three months ended March 31, 2021 and 2020,
respectively, reflect the difference between the higher rent expense recorded in
accordance with U.S. GAAP since the acquisition and the rent expense that would
have been recorded had the 2012 Acquisition not occurred. Adjustments of $68 and
$100 in the three months ended March 31, 2021 and 2020, respectively, are due to
the amortization of favorable and unfavorable leases. All of the rent related
purchase accounting adjustments are adjustments to rent expense which is
included in store operations on our consolidated statements of operations.
(3)Represents costs associated with new corporate-owned stores incurred prior to
the store opening, including payroll-related costs, rent and occupancy expenses,
marketing and other store operating supply expenses.
(4)Represents a probable insurance recovery of previously recognized expenses
related to the settlement of legal claims.
(5)Represents gains related to the adjustment of our tax benefit arrangements
primarily due to changes in our effective tax rate.
(6)Represents certain other charges and gains that we do not believe reflect our
underlying business performance.
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Our presentation of Adjusted net income and Adjusted net income per share,
diluted, assumes that all net income is attributable to Planet Fitness, Inc.,
which assumes the full exchange of all outstanding Holdings Units for shares of
Class A common stock of Planet Fitness, Inc., adjusted for certain non-recurring
items that we do not believe directly reflect our core operations. Adjusted net
income per share, diluted, is calculated by dividing Adjusted net income by the
total shares of Class A common stock outstanding plus any dilutive options and
restricted stock units as calculated in accordance with U.S. GAAP and assuming
the full exchange of all outstanding Holdings Units and corresponding Class B
common stock as of the beginning of each period presented. Adjusted net income
and Adjusted net income per share, diluted, are supplemental measures of
operating performance that do not represent, and should not be considered,
alternatives to net income and earnings per share, as calculated in accordance
with U.S. GAAP. We believe Adjusted net income and Adjusted net income per
share, diluted, supplement U.S. GAAP measures and enable us to more effectively
evaluate our performance period-over-period. A reconciliation of Adjusted net
income to net income, the most directly comparable U.S. GAAP measure, and the
computation of Adjusted net income per share, diluted, are set forth below.
                                                                                        Three months ended March 31,
(in thousands, except per share amounts)                                                   2021                  2020
Net income                                                                          $         6,190          $  10,383
Provision for income taxes, as reported                                                       3,354              4,884
Purchase accounting adjustments-revenue(1)                                                       69                 68
Purchase accounting adjustments-rent(2)                                                         117                141

Pre-opening costs(3)                                                                            365                361
Insurance recovery(4)                                                                        (2,175)                 -
Tax benefit arrangement remeasurement(5)                                                       (348)              (502)
Other(6)                                                                                        635                 93
Purchase accounting amortization(7)                                                           4,159              4,213
Adjusted income before income taxes                                                 $        12,366          $  19,641
Adjusted income tax expense(8)                                                                3,289              5,264
Adjusted net income                                                         

$ 9,077 $ 14,377



Adjusted net income per share, diluted                                      

$ 0.10 $ 0.16



Adjusted weighted-average shares outstanding(9)                                              87,179             87,501



(1)Represents the impact of revenue-related purchase accounting adjustments
associated with the 2012 Acquisition. At the time of the 2012 Acquisition, the
Company maintained a deferred revenue account, which consisted of deferred ADA
fees, deferred franchise fees, and deferred enrollment fees that the Company
billed and collected up front but recognizes for U.S. GAAP purposes at a later
date. In connection with the 2012 Acquisition, it was determined that the
carrying amount of deferred revenue was greater than the fair value assessed in
accordance with ASC 805-Business Combinations, which resulted in a write-down of
the carrying value of the deferred revenue balance upon application of
acquisition push-down accounting under ASC 805. These amounts represent the
additional revenue that would have been recognized in these periods if the
write-down to deferred revenue had not occurred in connection with the
application of acquisition pushdown accounting.
(2)Represents the impact of rent-related purchase accounting adjustments. In
accordance with guidance in ASC 805 - Business Combinations, in connection with
the 2012 Acquisition, the Company's deferred rent liability was required to be
written off as of the acquisition date and rent was recorded on a straight-line
basis from the acquisition date through the end of the lease term. This resulted
in higher overall recorded rent expense each period than would have otherwise
been recorded had the deferred rent liability not been written off as a result
of the acquisition push down accounting applied in accordance with ASC 805.
Adjustments of $49 and $41 in the three months ended March 31, 2021 and 2020,
respectively, reflect the difference between the higher rent expense recorded in
accordance with U.S. GAAP since the acquisition and the rent expense that would
have been recorded had the 2012 Acquisition not occurred. Adjustments of $68 and
$100 in the three months ended March 31, 2021 and 2020, respectively, are due to
the amortization of favorable and unfavorable leases. All of the rent related
purchase accounting adjustments are adjustments to rent expense which is
included in store operations on our consolidated statements of operations.
(3)Represents costs associated with new corporate-owned stores incurred prior to
the store opening, including payroll-related costs, rent and occupancy expenses,
marketing and other store operating supply expenses.
(4)Represents a probable insurance recovery of previously recognized expenses
related to the settlement of legal claims.
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(5)Represents gains and losses related to the adjustment of our tax benefit
arrangements primarily due to changes in our effective tax rate.
(6)Represents certain other charges and gains that we do not believe reflect our
underlying business performance.
(7)Includes $3,096 and $3,096 of amortization of intangible assets, for the
three months ended March 31, 2021 and 2020, recorded in connection with the 2012
Acquisition, and $1,063 and $1,117 of amortization of intangible assets for the
three months ended March 31, 2021 and 2020, respectively, recorded in connection
with historical acquisitions of franchisee-owned stores. The adjustment
represents the amount of actual non-cash amortization expense recorded, in
accordance with U.S. GAAP, in each period.
(8)Represents corporate income taxes at an assumed effective tax rate of 26.6%
and 26.8% for the three months ended March 31, 2021 and 2020, respectively,
applied to adjusted income before income taxes.
(9)Assumes the full exchange of all outstanding Holdings Units and corresponding
shares of Class B common stock for shares of Class A common stock of Planet
Fitness, Inc.

A reconciliation of net income per share, diluted, to Adjusted net income per
share, diluted is set forth below for the three months ended March 31, 2021 and
2020:
                                                                For the three months ended                                             For the three months ended
                                                                      March 31, 2021                                                         March 31, 2020
                                                                                                 Net income                                                              Net income
(in thousands, except per share                                                                  per share,                                                              per share,
amounts)                                     Net Income         Weighted Average Shares            diluted           Net income         Weighted Average Shares            diluted
Net income attributable to Planet
Fitness, Inc.(1)                             $  5,581                    83,707                 $     0.07          $   8,607                    79,723                 $     0.11
Assumed exchange of shares(2)                     609                     3,472                                         1,776                     7,778
Net income                                      6,190                                                                  10,383

Adjustments to arrive at adjusted


  income before income taxes(3)                 6,176                                                                   9,258
Adjusted income before income taxes            12,366                                                                  19,641
Adjusted income tax expense(4)                  3,289                                                                   5,264
Adjusted net income                          $  9,077                    87,179                 $     0.10          $  14,377                    87,501                 $     0.16


(1)Represents net income attributable to Planet Fitness, Inc. and the associated
weighted average shares, diluted of Class A common stock outstanding.
(2)Assumes the full exchange of all outstanding Holdings Units and corresponding
shares of Class B common stock for shares of Class A common stock of Planet
Fitness, Inc. Also assumes the addition of net income attributable to
non-controlling interests corresponding with the assumed exchange of Holdings
Units and Class B common shares for shares of Class A common stock.
(3)Represents the total impact of all adjustments identified in the adjusted net
income table above to arrive at adjusted income before income taxes.
(4)Represents corporate income taxes at an assumed effective tax rate of 26.6%
and 26.8% for the three months ended March 31, 2021 and 2020, respectively,
applied to adjusted income before income taxes.


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Results of operations
The following table sets forth our condensed consolidated statements of
operations as a percentage of total revenue for the three months ended March 31,
2021 and 2020:
                                                                            

Three months ended March 31,


                                                                                      2021                   2020
Revenue:
Franchise revenue                                                                        46.6  %                38.4  %
Commission income                                                                         0.2  %                 0.3  %
National advertising fund revenue                                                        10.4  %                 7.3  %
Franchise segment                                                                        57.2  %                46.0  %
Corporate-owned stores                                                                   33.9  %                31.8  %
Equipment                                                                                 8.9  %                22.2  %
Total revenue                                                                           100.0  %               100.0  %
Operating costs and expenses:
Cost of revenue                                                                           7.1  %                17.2  %
Store operations                                                                         23.2  %                20.6  %
Selling, general and administrative                                                      20.1  %                13.3  %
National advertising fund expense                                                        11.4  %                12.0  %
Depreciation and amortization                                                            13.8  %                10.1  %
Other (gain) loss                                                                        (1.9) %                   -  %
Total operating costs and expenses                                                       73.7  %                73.2  %
Income from operations                                                                   26.3  %                26.8  %
Other income (expense), net:
Interest income                                                                           0.2  %                 1.5  %
Interest expense                                                                        (18.1) %               (15.9) %
Other income (expense)                                                                    0.1  %                (0.5) %
Total other expense, net                                                                (17.8) %               (14.9) %
Income before income taxes                                                                8.5  %                11.9  %
Provision for income taxes                                                                3.0  %                 3.8  %
Net income                                                                                5.5  %                 8.1  %
Less net income attributable to non-controlling interests                                 0.5  %                 1.4  %
Net income attributable to Planet Fitness, Inc.                                           5.0  %                 6.7  %



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