3.1.2022 08:00:01 CET |Play Magnus AS | Non-regulatory press releases (Oslo ,3 January 2022 ) - Swiss private bankJulius Baer expands its partnership withPlay Magnus Group (PMG) to include tournament title partnerships in both of the Group's online chess circuits, the Meltwater ChampionsChess Tour as well as the ChallengersChess Tour . The bank has been a founding partner ofPlay Magnus Group for both. "We are proud to be a founding partner ofPlay Magnus Group's innovation in the competitive online chess world.Julius Baer places special focus on fostering the educational benefits of chess, supporting in particular children who play chess through the ChallengersChess Tour ," saidMarco Parroni , Head Global Brand Programs, Partnerships and Sponsoring atJulius Baer . "Chess has an undeniable heritage, and similar toJulius Baer , the digital transformation of the game is taking a new approach, adapting to trends that will shape our future. How we invest today is how we live tomorrow. This is why we atJulius Baer devote special attention to innovation, excellence and the next generation. We are proud to continue to partner with the biggest online chess tour in the 2022 season." As part of the partnership with PMG,Julius Baer becomes the title partner of a tournament in each of the tours and offers its clients and employees unique opportunities to learn, play and experience the power of chess with the players of the Tour and PMG's innovative suite of products, among other activations. The ChampionsChess Tour is the world's leading online chess tour determining the world's strongest chess player over the course of a full season. The ChampionsChess Tour began in 2020 under the brand "Magnus Carlsen Chess Tour " and became a huge success in the 2021 season with over 115 million live broadcast views, and many millions more on linear TV at one of several partners such as Eurosport orNorway's TV 2. "We're incredibly proud of how well the Tour has been received across the globe. Over the next few years our goal is to help the ChampionsChess Tour achieve the same level of prestige as the ATP Tour in tennis or the PGA Tour in golf," commentedAndreas Thome , CEO ofPlay Magnus Group . "The ChallengersChess Tour has set a new standard for younger players and in particular been set up to empower more girls and young women to become professional chess players. The support ofJulius Baer for both the Champions and the ChallengersChess Tour demonstrates the pivotal role of gender equality and supporting excellent young players across the world."Judit Polgar , the strongest woman in chess history and education ambassador of the ChallengersChess Tour , expressed: "This season we will lift the standard even higher and help the best young girls and boys reach the next level of their potential. I deeply believe in the positive change we can effect in chess and in life for the players and those watching them play and evolve online." All matches in the next season of the ChampionsChess Tour and the ChallengersChess Tour will be played on www.chess24.com - http://www.chess24.com and be free to watch on the platform's Twitch and YouTube channels as well as on ChampionsChessTour.com - https://championschesstour.com/ and ChallengersChessTour.com - https://challengerschesstour.com/. For further comments contact:Andreas Thome , CEOPlay Magnus Group andreas@playmagnus.com About the ChampionsChess Tour & ChallengersChess Tour The ChampionsChess Tour is the leading online chess Tour worldwide determining the world's best chess player over a full competitive season of online chess. The 2022 season begins inFebruary 2022 and features monthly tournaments culminating in a Final inNovember 2022 . The best chess players in the world are competing in rapid chess. All games take place online on - http://www.chess24.comwww.chess24.com - http://www.chess24.com with players competing for a total prize pool of overUSD 1.5 million . For more information visit - http://www.championschesstour.comwww.championschesstour.com - http://www.championschesstour.com. The ChallengersChess Tour is the leading, gender-balanced online chess Tour for younger players and rising stars. The 2022 season begins inMay 2022 and features monthly tournaments culminating in a Final inOctober 2022 . The best girls and boys, young women and men are competing for wildcard entries into the ChampionsChess Tour , and over$100,000 in prize money. Through their hard work and public training sessions with the world's best chess coaches, they act as role models for future generations. The ChallengersChess Tour has been recognised for its gender equality efforts as a finalist for an ESG award. For more information, visit www.challengerschesstour.com - http://www.challengerschesstour.com. AboutPlay Magnus Group Play Magnus Group is a global leader in the chess industry focused on providing premier digital experiences for millions of chess players and students. The company offers e-learning and entertainment services via its market leading brands: chess24, Chessable, iChess, New In Chess, Everyman Chess,Silver Knights , Aimchess, the PlayMagnus App Suite , and the Meltwater ChampionsChess Tour . The Group's mission is to grow chess to make the world a smarter place by encouraging more people to play, watch, study, and earn a living from chess. PlayMagnus Group is listed on Euronext Growth Oslo under the ticker PMG. - http://www.pmg.mewww.pmg.me - http://www.pmg.me AboutJulius Baer Julius Baer is the leading Swiss wealth management group and a premium brand in this global sector, with a focus on servicing and advising sophisticated private clients. In all we do, we are inspired by our purpose: creating value beyond wealth. At the end ofOctober 2021 , assets under management amounted toCHF 484 billion .Bank Julius Baer & Co. Ltd. , the renowned Swiss private bank with origins dating back to 1890, is the principal operating company ofJulius Baer Group Ltd. , whose shares are listed on theSIX Swiss Exchange (ticker symbol: BAER) and are included in the Swiss Leader Index (SLI), comprising the 30 largest and most liquid Swiss stocks.Julius Baer is present in over 25 countries and more than 60 locations. Headquartered inZurich , we have offices in key locations includingDubai ,Frankfurt ,Geneva ,Hong Kong ,London , Luxembourg,Mexico City ,Milan ,Monaco ,Montevideo ,Moscow ,Mumbai , São Paulo,Singapore andTokyo . Our client-centric approach, our objective advice based on theJulius Baer open product platform, our solid financial base and our entrepreneurial management culture make us the international reference in wealth management. For more information visit our website at www.juliusbaer.com - http://www.juliusbaer.com DISCLOSURE REGULATION This release is an announcement issued pursuant to legal information obligations and is subject of the disclosure requirements pursuant to the Market Abuse Regulation (MAR) Article 17 no. 1 and section 5-12 of theNorwegian Securities Trading Act, and was submitted for publication byArkus Fredriksson , Chief Strategy Officer ofPlay Magnus Group . ATTACHMENTS Download announcement as PDF.pdf - https://kommunikasjon.ntb.no/ir-files/16823864/1098/1468/Download%20announcement %20as%20PDF.pdf
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